Identifying Best Practice in Women's Football - FIFA/CIES ...

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Without taking anything away from those all-rounders, it means that there is a lot ofimprovising and guess-work going on in the every-day business of a football club, especiallyin independent women’s clubs who do not have the back-up of a professional club expertise.Without the time and expertise to plan far ahead, it is maybe not surprising that there is noextensive co-operation or even communication on the European level. The only internationalcommunication takes place when teams play in the European competitions and those contactsare brief, not on a regular basis and often only related to sport and organisational issues.Clubs have a direct link to their federations, who run the leagues, but among themselves,there is still a lot of room for improvement. In Germany and France, clubs are not organised,meaning they do not have regular meetings of club representatives to exchange ideas ordiscuss common issues. In the Dutch League, clubs closely co-operate, due to the fact that itis a closed league and they exchange players at the end of the season. The Swedish league hasthe semi-independent EFD to promote the league. There is a lot of room for improvingcommunication between clubs on a national as well as European level, which could bebeneficial in terms of knowledge sharing.5.8 Huge discrepancy between the top and bottomOne of the main characteristics of the game is that there is a large discrepancy, both insporting and economic terms. On the sporting side, there are only a few teams that make itregularly to the final rounds of European competition. Even in the final rounds of the UEFAWCL, there are results like 8:2 in the round of 16 or a 10:0 aggregate win of Potsdam overRøa IL. 174 This shows the huge gap that still exists on a sporting level. Equally, the economicgap between a few at the top and the rest is huge. While the game, even at the highest level, isstill largely amateur, even the top clubs can only be called semi-professional at most, withmany players still being students or following at least part-time jobs. With room forimprovement, new ideas and input is generally welcomed, and many clubs and federationsare interested in sharing experience. Eredivisie manager Priscilla Jansen stated in herinterview: “Everyone is dealing with similar issues, whether it is marketing, sponsorship""""""""""""""""""""""""""""""""""""""""""""""""""""""""174 Soccerway (2010) Europe - UEFA Women's Champions League [WWW]. Available from:http://women.soccerway.com/international/europe/uefa-womens-cup/2009-2010/final-stages/[Accessed 31/05/2010]:!""
elations or media rights.” 175 So whether it is national or international exchange, there isroom for dialogue.5.10 Grassroots, community and schoolsLike any popular sport in Europe, women’s football depends on the organisational pyramid,which has grassroots and youth as its base. In Europe, clubs have found different ways ofdeveloping this aspect. Some, like Arsenal and Lyon, invest into private academies. Others,like Potsdam and the DFB in general, facilitate partnership with public institutions likeschools (by certifying official football schools) and the Olympic training centres. Also, theorganising of holiday camps and tournaments for girls are grass root activities that are aimedat both raising interest in the sport, seeking talent as well as getting involved in thecommunity. Especially the co-operation with the community and public bodies can be amajor component of positioning the club socially, politically and economically in a region.""""""""""""""""""""""""""""""""""""""""""""""""""""""""175 Janssens, Interview, 10, May 2010.:#""
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AcknowledgementsThe FIFA Master has
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4.5.4 Radio and Television Presence
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Page 24 and 25: performs a sporting role as their m
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Page 60 and 61: 5.4 Growing costs for clubs, stayin
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