The club has to pay a rental fee on their home ground, 117 although they were able to breakeven with ticket sales. Nonetheless, not hav<strong>in</strong>g a club-owned or run stadium makes itextremely difficult for the club to develop the additional revenue streams com<strong>in</strong>g from matchday. Currently, there is no <strong>in</strong>come for the club from park<strong>in</strong>g, cater<strong>in</strong>g, or sponsorshipbanners. Additionally, there is a considerable difference <strong>in</strong> attendance for European matches,requir<strong>in</strong>g the team to rent much larger stadium, such as for the 2009 UEFA Cup F<strong>in</strong>al 118 and<strong>in</strong> 2010, due to UEFA regulations on floodlight<strong>in</strong>g, the Champions League matches wereforced to be played at a completely different stadium. 119 Not hav<strong>in</strong>g a stable venue causes adisconnect for fans and lacks the atmosphere of a true “home” stadium."The club is currently look<strong>in</strong>g <strong>in</strong>to options for gett<strong>in</strong>g their own stadium. Ma<strong>in</strong>ly, thereare two options: the first to develop the club’s tra<strong>in</strong><strong>in</strong>g ground <strong>in</strong>to a stadium. Whiletechnically feasible, the budget for this development is 7-10 million Euros, which the clubcannot f<strong>in</strong>ance. FCR Duisburg believes, their second option is the Sportpark Wedau, a 10 000seat stadium owned by the city. Formerly used by E<strong>in</strong>tracht Dusburg, it is now used purelyfor athletics tra<strong>in</strong><strong>in</strong>g. The club is currently <strong>in</strong> negotiations with the municipality. Withm<strong>in</strong>imal additional development 120and be<strong>in</strong>g a ‘clean’ stadium from a market<strong>in</strong>gperspective, 121 the stadium would appear to be a great source of <strong>in</strong>come for the club, assponsorship could <strong>in</strong>clude items such as stadium signage and cater<strong>in</strong>g opportunities. Whilethis appears to be an ideal situation, there are political issues with the municipality, <strong>in</strong>clud<strong>in</strong>gits previous agreements concern<strong>in</strong>g host<strong>in</strong>g athletics tra<strong>in</strong><strong>in</strong>g. However if these could beresolved dur<strong>in</strong>g the current negotiation, the additional <strong>in</strong>come that could be generated for theclub is estimated to be 150,000-200,000 Euros annually. 122While teams with an affiliation to a larger club tend to benefit from the <strong>in</strong>frastructure<strong>in</strong> place, other clubs struggle to generate more than a marg<strong>in</strong>al revenue stream from theirfacilities. Highlight<strong>in</strong>g FCR Duisburg’s attempts at creat<strong>in</strong>g a home stadium, women’s clubs""""""""""""""""""""""""""""""""""""""""""""""""""""""""117 FCR Duisburg 2001 play their home games at the PCC-stadium of FC Homburg with a capacity of 3,000 .118 The club rented 31,500 Duisburger MSV-Arena, which they almost filled (28,112)119 The Champions League matches were played <strong>in</strong> Oberhausen Stadion Rhe<strong>in</strong>ernergie, 21,000 capacity, whichmet the newly <strong>in</strong>troduced UEFA standards for the Women’s Champions League120 The stadium currently has available park<strong>in</strong>g and VIP boxes, however FCR Duisburg would look <strong>in</strong>toadditionally seat<strong>in</strong>g to be built121 A “clean” stadium mean<strong>in</strong>g it currently has no sponsorship banners or signs.122 Jas<strong>in</strong>ski, Interview, 21, May 2010.$7"
could benefit from a municipality-club agreement to fund their own stadium, and giv<strong>in</strong>g theirfans a place to call home. As noted, teams under the ownership of men’s clubs, often play <strong>in</strong>shared stadiums, so this may be a possibility for these teams as well. The city would have astable and prestigious tenant <strong>in</strong> the stadium, while the club could benefit from the betterfacilities and improved possibilities for <strong>in</strong>come generation.4.4 F<strong>in</strong>ances and OwnershipIn sport<strong>in</strong>g organizations, there are many different types of organizations, each with itsunique challenges and opportunities. One type of structure, the association, is the mostcommon type for sports clubs, but it does h<strong>in</strong>der commercial <strong>in</strong>vestment <strong>in</strong>to the club. 123However, this structure is beneficial for teams who <strong>in</strong>corporate a larger community effort andwant to be protected from the decisions of owners who are not compelled to consult themember/fans <strong>in</strong> any way. Some states give additional tax and rates benefits to associations. Inaddition, some leagues such as the Toppserien <strong>in</strong> Norway <strong>in</strong>sist on clubs be<strong>in</strong>g anassociation. A co-operative has the similar benefits of an association, however its “one man,one vote” could prove to lack the efficiency of decision mak<strong>in</strong>g that is necessary. The thirdstructure is the corporation, which is a commercial entity based on transferable ownership.This allows for owner <strong>in</strong>vestment and sometimes, easier access to f<strong>in</strong>ance for capital<strong>in</strong>tensiveprojects. 124 In an <strong>in</strong>dustry that seldom shows a profit, the ownership model does notoffer a serious return on <strong>in</strong>vestment except for the potential capital ga<strong>in</strong> <strong>in</strong> future sell<strong>in</strong>g ofthe club, hence own<strong>in</strong>g a football club is more of a status symbol than a shrewd f<strong>in</strong>ancial<strong>in</strong>vestment.In the same way there are many structures <strong>in</strong> other sports, the f<strong>in</strong>ances and ownershipvary greatly <strong>in</strong> European women’s club football, which makes them almost <strong>in</strong>comparable.One item to note as well is the large discrepancy between the top clubs and those develop<strong>in</strong>garound Europe. Budgets with<strong>in</strong> the clubs analyzed range from Olympique Lyonnais Fem<strong>in</strong><strong>in</strong>elist<strong>in</strong>g <strong>in</strong> their f<strong>in</strong>ancial statement <strong>in</strong> 2008 a budget of 2.8 million Euros, to the average Dutchbudget, <strong>in</strong>clud<strong>in</strong>g AZ Alkmaar, at 150,000 Euros. 125 There are two most common structures,""""""""""""""""""""""""""""""""""""""""""""""""""""""""123 In an association, one cannot distribute dividends.124 Kuhn, Francois. New Forms of Organisation, Lecture given to <strong>FIFA</strong> Master. <strong>CIES</strong>. March 2010.125 Olympique Lyonnais, Annual F<strong>in</strong>ancial Report 2008/2009. Janssens, Interview, 10, May 2010.%8""
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