Identifying Best Practice in Women's Football - FIFA/CIES ...

Chapter 4: Data Analysis4.1 Administration and Human ResourcesA permeating theme in women’s football is finances, how to raise money and how to spendlimited resources. FCR Duisburg’s administration indicated that “to keep that cost undercontrol remains a challenge,” and this has become increasingly difficult. 87 One expenditurethat is sacrificed seems to be the front office, resulting in limited administrative andmanagement resources.4.1.1 Dedicated PersonnelWhile the majority of costs continue to be player salaries, Tatjana Haenni, Head of Women’sCompetitions at FIFA and president of FC Zurich Frauen, believes a full-time administratoris the key to the growth of a club, including gaining sponsorship, fans and ticket sales whichwill in turn allow for better paid coaches and players. 88 Clubs have often started women’steams without dedicated personnel, or utilized inexperienced volunteers who, while theircontributions to the women’s game cannot be minimized, were simply not knowledgeableenough to continue to develop the administration aspect. 89 One major reason for the EnglishFA requiring clubs to make the women’s team a subsidiary, is to ensure the funding providedby the FA will go to personnel who are part of an existing infrastructure and dedicated to the""""""""""""""""""""""""""""""""""""""""""""""""""""""""87 Ronny Jasinski, Financial Manager, FCR Duisburg, interview by Sarah Crumbach and Sarah Schmitter,phone interview, 21, May 2010.88 Haenni, Interview, 3 June, 2010.89 Austad, and Nickelsen, Interview, 12, May 2010. Haenni,Interview, 3 June, 2010."$!"