Identifying Best Practice in Women's Football - FIFA/CIES ...

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implemented to create a distinct identity for the women’s team, such as the presence of itsown website to communicate directly to its fans.2.5.5 1.FFC Turbine Potsdam (Germany)FFC (Frauen-Fußball-Club) meaning “Women’s Football Club” in German, arguably is themost successful German women’s football club at present. Founded in 1971, the club is afour-time winner of the Frauen-Bundesliga in 2004, 2006, 2009 and 2010 and recentlyconfirmed its second European title by defeating Olympique Lyonnais Féminin. A particularfocus on youth development results in a team comprised predominantly of Germans. Hence,the club plays a significant role in strengthening the German national team.2.5.6 Olympique Lyonnais Féminin (France)Commonly referred simply as Lyon, the women’s team was formed in 2004 as a section of itsmen’s team – Olympique Lyonnais. Similar to their male counterpart, the team is a dominantforce in the Division 1 Féminine, having won a total of eight division titles, 80 but surprisinglyis yet to win at the European level. The team usually hosts its home games at the 2 500capacity Plaine des Jeux de Gerland stadium; however, on certain occasions, use the 41 000-seat Stade de Gerland stadium.2.5.7 AZ Alkmaar (The Netherlands)Having won the Vrouwen Eredivisie every year since its inauguration in 2007, AZ Alkmaaris undoubtedly the leading club of the Dutch six-club league structure. The club has anexisting men’s team with the same name that was founded in 1967, however the women’steam was founded more recently. Despite their domestic success in the closed-league systemof the Vrouwen Eredivisie, AZ Alkmaar suffered an early exit in UEFA Competitions.2.5.8 Umeå IK (Sweden)Ranked as first in UEFA’s Cumulative Club Coefficient Ranking, 81 Umeå IK is amultidisciplinary sports clubs, with a well-known women’s football team in Sweden andacross Europe. Following the establishment of women’s football in 1985, the club has won""""""""""""""""""""""""""""""""""""""""""""""""""""""""80 Winners: 1990–91, 1992–93, 1994–95, 1997–98, 2006–07, 2007–08, 2008–09, 2009–1081 See Appendix 2.#;""
seven Swedish championships 82 and twice the UEFA Cup in 2003 and 2004. An extremelysuccessful team on the field, the club has hosted notable former players such as the four timesFIFA Women's World Player of the Year, Marta (2004-2008).2.5.9 Røa IL (Norway)Røa IL is a club that boasts a variety of sport disciplines from gymnastics to skiing, but thesuccess of their “Dynamite Girls” football team is what highlights the club. Though it is stillestablishing its position in terms of European competition, Røa is popular in their domesticleague, winning the Toppserien on four occasions (2004, 2007-2009). In addition, the clubhas a reputation of showcasing a positive image through their unique approach in engagingwith the community. This contributes not only to the public’s awareness, but allows them toretain their key players keeping the human resource element a vital component for theirsuccess.Chapter 3: MethodologyUnder this section of the academic work the researchers explain the reasons which inducedthe application the procedures utilised, choice of categories used for research, motivations forselecting the specific clubs, and in general to give an explanation of the appliedepistemological views and ideas.3.1 Areas of analysisIn this dissertation nine different European women’s football clubs are analyse to identifybest practices. Nine key categories of functioning were chosen for analysis:• administration and human resources• player development including youth and recruitment• infrastructure• finances and ownership""""""""""""""""""""""""""""""""""""""""""""""""""""""""82 Winners: 2000, 2001, 2002, 2005, 2006, 2007 and 2008.#6""
Page 3: AcknowledgementsThe FIFA Master has
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