Identifying Best Practice in Women's Football - FIFA/CIES ...

As one can derive from the table, ticket prices are relatively inexpensive across clubs with themost expensive being FCR Duisburg. English clubs are priced slightly lower in comparisonto others, yet all remain quite reasonable. AZ Alkmaar, takes unique approach by allowing itsfans to attend matches without any cost. Marleen Molenaar, Manager of the AZ Alkmaarwomen’s team, explained the club’s philosophy is to have as many spectators as possible andthat charging an admission price would hinder attendance. However such beliefs are difficultto prove, especially when the common marketing school of thought concerning freeadmission is that it devalues the event creating a lower demand. 155Table 2: Average League AttendanceClub/LeagueSpectator Average1.FFC Turbine Potsdam 1,437FCR 2001 Duisburg 1,299Damallsvenskan 603*FC Bayern Munich 394AZ Alkmaar 300 to 800Røa IL 300D1 Féminine (France) 200**English FA 100* Average number from 2001 to 2010.** Data obtained from UEFA 5th Conference on Women’s FootballThe data shown in Table 2 presumes that Frauen-Bundesliga, represented by theattendance figures of 1.FFC Turbine Potsdam and FCR 2001 Duisburg, would have thehighest number of spectators present per game, while both clubs from England tend to havethe lowest figure in match attendance of their league. Of course such discrepancy could beattributed to several factors and therefore would be difficult to single out one particularreason. However, it is important to mention that despite the relative low cost in ticket price,the attendance figures still tend to be comparatively low across women’s football in general.Table 3 sheds a considerably different angle with regard to the attendance figurebased on available data gathered across the leagues.""""""""""""""""""""""""""""""""""""""""""""""""""""""""155 Pace, Stefano. Sports Pricing. Lecture given to FIFA Master. SDA Bocconi. February 2010.98""