Ford APA

Ford 

Connecting Asia Pacific and Africa · March/April 2011 

Building the 

Future of Ford 

ASEAN meets the Ranger · Health and Safety Awards · One Ford, One Voice

Growing 

opportunities 

by Joe Hinrichs 

President, Asia Pacific and Africa 

Ford Motor Company 

Hi everyone, 

I was recently asked by a journalist what I thought about the potential 

slowdown in the Chinese and APA markets. 

“Slowdown?” I asked. The industry’s seasonally adjusted average rate 

(SAAR) may be lower in the first few months of 2011 than in 2010, but 

China remains the biggest and fastest growing market in the world, 

with 18 million vehicles sold in 2010. 

The Chinese market has “slowed” to 10 per cent growth this year. 

That’s 1.8 million vehicles. In manufacturing terms, that’s six new 

plants and about 25,000 people. If you include suppliers in the 

equation, with a 7:1 multiplier factor, we’re talking about 150,000 jobs. 

Every market in the world wants the kind of slowdown that brings 

150,000 additional jobs. 

One of the most challenging and important parts of being an original 

equipment manufacturer (OEM) is aligning capacity accurately with 

demand, and having the ability to adjust capacity quickly based on 

fluctuations in the market, or if we have a hot-selling product. 

This is not only important for our assembly plants, but for our entire 

supply chain as well. 

In this edition of @Ford, there is a story about the growing 

manufacturing footprint in APA. In order to bring 50 new vehicles and 

powertrains to APA by 2015, the footprint of Ford and our suppliers 

will continue to grow exponentially. As we grow, we have to do it 

strategically and wisely, installing enough capacity to give us flexibility 

to take advantage of opportunities, but not too much, which would be 

a burden on the system. 

Around 70 per cent of a vehicle is made by suppliers, so it is incredibly 

important that our supply chain – from the bigger Tier 1 suppliers, 

down to the smaller Tier 3 and 4 suppliers that support them – are in 

line with our capacity, and, importantly, meet our cost, quality, 

technology and delivery requirements. 

That’s why we gathered the top 100 global suppliers in Dearborn 

and gave them unprecedented access to the APA cycle plan and 

our mid-term growth strategy. Many of the Tier 1 suppliers have 

operations in APA, but not as many of their Tier 2 and Tier 3 suppliers 

do. We need a much leaner, more cost-effective, higher-quality supply 

chain that can help deliver the vehicles our customers want and value, 

for the right price and with great technology. 

As I’ve said, Ford has never attempted to grow as much as we are in 

the next few years throughout APA. These are exciting times. It’s going 

to be a challenging and fun ride and I’m glad we’re all in this together. 

Thank you for your hard work and dedication. 

One Team · One Plan · One Goal · 

03 10 

04 

07 

03 Safety 

Teams from India and China 

win Ford President’s Health 

and Safety Awards 

04 Cover story 

Building the Future of Ford 

07 Global watch 

How to make an engine roar 

08 Redesign 

Uncovering new Territory 

08 Mad Max 

Designing the ultimate 

Road Warrior 

10 Reveal 

The Ranger unveiled to ASEAN 

at the Bangkok International 

Motor Show 

@Ford March/April 2011 

12 

08 

contents 

12 One Ford 

APA finds its singing voice 

14 Awards 

Ford New Zealand 

celebrates 20th annual 

Henry Ford Awards 

15 Variety Bash 

“Team True Blue” leads 

the 2011 Variety Bash 

16 News roundup 

A look at what’s happening 

throughout APA 

18 Ford faces 

Talking to the trainers 

@Ford is published for the people of Asia Pacific and Africa, Ford Motor 

Company, by Ford Communications – 20th Floor, Lake Rajada Office 

Complex, 193/82-86 Ratchadapisek Road, Klongtoey, Bangkok, 10110, 

Thailand. Director/Publisher: Whitney Foard Small; Managing Editor: 

Mia Barrett; Editor: Gregor McClenaghan; Writers: PRISM Asia Pacific 

and Africa Content Factory; Design: Content Factory, Europe. 

A publication of Ford Communications Network. April 2011. 

Please send questions and comments on this issue to apamedia@ford.com

Safety First 

in APA 

Three safety-conscious teams from APA 

have been honoured at Ford’s 2010 

President’s Health and Safety Awards 

Contractors can only operate cranes once they have passed an internal 

Ford driving test, and are supervised by Ford staff at all times. 

Below: Body shop employees take a safety pledge at the start of every shift. 

safety 

The annual event recognises employees from around the 

world who have shown exceptional dedication to the health 

and safety ethos that Ford places at the heart of its 

operations. 

Two groups from India and one from China were winners in 

the Replication-Innovation category, which rewards teams 

that have developed ways of improving their health and 

safety operating systems and practices. 

The Ford India body shop won a Global Replication 

Innovation Award for its efforts to improve safety for the 

hundreds of new employees who joined the company as it 

prepared to build and launch the Figo. 

“We went from having around 450 people to more than 

1,150, and many of them had only just finished their technical 

training and were new to the industry,” said Ramesh Ganesan, 

senior engineer at the body shop. 

“We had some accidents – nothing serious, but if we did 

not take action there might have eventually been an injury, so 

we went back to look closely at the training people were 

receiving to see where we could improve.” 

The team developed training videos and other material, 

including knowledge tests, to help new employees visualise 

some of the dangers before they went on to the shop floor, 

and made sure these were available in the local language, 

Tamil. They paired trainees with experienced employees in a 

‘buddy’ system, and gave each employee a personal ‘Green 

Cross Card’ on which they update their safety performance 

every day. 

“A big part of the training was to get them to think of how 

important it is to their families that they are safe at work – we 

now have banners throughout the shop floor with slogans like 

‘My Safety is for Me and My Family’, and we take a safety 

pledge at the start of each shift. It was a cultural change for 

all of us, and everyone has embraced it – we are very proud 

and happy to receive the global award.” 

Also in India, the Lifting and Rigging process won a Regional 

Replication Innovation Award for reducing hazards in the 

plant connected to the use of cranes. 

“We found that some safety procedures were not being 

correctly followed by external contractors, so we introduced 

a permit system and an internal Ford driving licence to ensure 

that all crane drivers are properly trained; we also restricted 

the use of this equipment after sunset and have Ford supervisors 

working with contractors to make sure they follow 

procedure,” said safety engineer Bharath Kumar. 

In China, a team from the Jiangling Motors Corporation 

(JMC), a joint venture in Nanchang that assembles Transit 

vehicles, also won a Regional Replication Innovation Award 

for safety improvements to the repair and maintenance 

process on a production line. 

“We installed a camera inside the machine tool, so staff 

can check the status of the machine and collect data without 

having to turn the power off and go inside; this is safer and 

improves efficiency,” said Li Jun, deputy head of JMC’s 

security and technology department. 

“We care a lot about the safety of our staff and are honoured 

to win the award.” 

Ford Motor Company president and CEO Alan Mulally 

congratulated the winners for helping to keep their colleagues 

safe. 

“Ensuring the health and safety of our employees is critical 

as we continue working together to deliver our One Ford 

plan; our entire team is so proud of these achievements,” he 

said. 

@Ford APA March/April 2011 3

cover story 

4 @Ford APA March/April 2011 

Building 

the Future 

of Ford 

Brand new plants are under construction at Rayong in Thailand 

and Chongqing in China, while existing facilities in India, South 

Africa and elsewhere in the region have been massively expanded 

in recent years. With more projects in the pipeline, the APA 

building boom shows no sign of slowing down. 

LOCATION, LOCATION, LOCATION 

A new plant is an investment running to hundreds of millions of 

dollars, and the choice of where to build it is a monumental 

decision that will have consequences for decades to come. Steve 

Day, the APA manufacturing director, has been involved in constructing 

some of the biggest auto plants in the region, and is one 

of the people who help narrow down where to build – from which 

part of the region, to which country, to which province or specific 

site within that country. 

“A lot depends on demand – we build where we sell, or where 

we can benefit from countries being part of something like the 

ASEAN Free Trade Area, or the free trade agreement between 

South Africa and the European Union,” he said. 

“We want to pick a market that has a good supply base, labour 

force, construction environment and infrastructure – we look at the 

factors that will help us deliver the best quality product at the best 

cost in that region.” 

He said the Ford Thailand Manufacturing (FTM) plant currently 

under construction in Rayong offered a good example of a site 

that ticked all the boxes in terms of location. 

The future of Ford is being 

built in Asia Pacific and Africa 

(APA), one brick at a time. 

Car sales in the region are 

expected to keep growing 

for years to come, and Ford 

is rapidly expanding its APA 

manufacturing operations 

to keep up with demand 

“Thailand’s a good hub, with good infrastructure, and we 

already have the joint venture AAT plant there; it also has free 

trade agreements with Australia and ASEAN, so it was an obvious 

location for that plant,” he said. 

“Once you’ve picked the country, you then have to go and find 

the best deal for land; sites suitable for a plant this size are 

actually few and far between, and you need somewhere with good 

logistics infrastructure, where it’s easy to have raw material 

coming in and finished goods going out, whether that’s to elsewhere 

in the country or for export abroad.” 

Another factor that can help narrow down the choice of where 

to site a new plant is whether national or local governments are 

able to offer investment incentives. New manufacturing sites can 

have an incredible economic impact on a region in terms of 

investment and jobs, especially automotive assembly plants, 

which bring other factories to feed the supply chain. 

“It varies hugely from country to country as well as between 

cities and states within a country – in Thailand, for example, there 

are national-level incentives available to companies investing in 

certain locations, but individual cities don’t really have the power 

to offer unique incentives or compete against one another, and the 

ability to negotiate special deals is limited,” said Gregory Daniels, 

director, APA tax. 

“At the other end of the spectrum is China, where many of the 

previous national incentives aimed at attracting foreign investment 

are being eliminated in a heavily debated attempt to level the

playing field between foreign and domestic 

firms. However, local governments have 

room to negotiate customised deals case by 

case. India is just about in the middle – 

there are some national policies but you can 

also negotiate across the different cities and 

states.” 

The types of incentives available include 

lump sum investment grants to help with 

construction costs, preferential land policies 

and locations, training grants, fixed term 

“tax holidays”, and other financial incentives 

tied to the level of government revenues 

generated as a result of the investment. 

“This latter form of incentive is growing in 

popularity with governments because it’s 

essentially revenue neutral on the margin 

– they’re not just handing over a cheque 

and hoping it creates jobs and revenue,” 

he said. 

“Typically the decision on where to build 

is driven by the manufacturing footprint, but 

investment incentives are clearly an important 

variable.” 

SAFETY FIRST 

Construction methods and skills might vary 

from country to country, but adhering to 

Ford’s strict safety standards is paramount 

on every project. 

“Local building codes and safety procedures 

do vary from place to place, but we 

have a very strict safety culture that we 

apply to all of our projects, wherever they 

are,” said Trevor Negus, manufacturing 

director for the Ford Thailand Manufacturing 

project. 

“The companies we have worked with on 

construction projects are global and highly 

professional businesses that understand the 

importance of ensuring that they and their 

sub-contractors are following Ford’s global 

safety procedures. They know that our 

expectation at Ford is not just to meet local 

standards but also our own, global safety 

standards, which often exceed what’s 

required locally, and they know how to 

achieve that with local contractors.” 

cover story 


cover story 

ENERGY EFFICIENCY BUILT IN 

George Andraos is director of Ford 

Land APA, the entity responsible 

for providing real estate services 

to Ford operations in the region. 

He said that the new plant in 

Thailand will be among the most 

energy efficient auto factories in 

the world. 

“The FTM plant is designed to 

make use of natural light, energy 

efficient lights and lighting controls, 

and a solar array will partially 

power the offices. One of our key 

global objectives is to develop an 

energy efficiency system that we 

can apply to everything we do. It 


offers a win-win outcome – it’s the 

right thing to do, the right thing 

for the environment, and the company 

saves a lot of money over 

the life cycle of the plant.” 

He said innovations developed 

in APA markets were setting the 

standards for Ford’s energy 

efficiency system world wide. 

“India in particular has been very 

proactive in this area, so this isn’t 

just something being imposed 

from the top – we are learning 

from what different places have 

tried and applying it elsewhere as 

we move towards a truly global 

organisation,” he said. 

Trevor Negus, manufacturing 

director for the FTM project, 

said that many environmentally 

friendly and energy efficient production 

line innovations, such as 

Ford’s "Three-Wet High-Solids” 

techno logy for painting vehicles, 

are also being built in to new 

plants. 

“There is less baking involved – 

we don’t have to bake each coat 

of paint before applying the next 

one, so obviously that uses less 

energy, and releases fewer compounds 

in to the atmosphere, 

while the use of high solids means 

there are fewer solvents in the 

paint,” he said. 

“Our consistent approach with all 

of our new plant projects is to 

implement all of our global best 

practice processes and facilities 

solutions. This will result in us 

delivering increasingly environmentally 

friendly and energy 

efficient plants.” 

MODULAR DESIGN 

A key requirement for a new plant is that it be able to easily switch to producing new 

models as they are introduced during its lifespan. 

“We construct the plant so it can produce any product in the stable – around 90 per 

cent of the production process is essentially the same for any vehicle,” said Day. 

“The goal is to have a generic bill of process that applies to any Ford plant anywhere 

in the world, so it is easy to change production. The robots we install are generic – it’s 

the software that is different from model X to model Y. It is like changing a drill bit – the 

drill itself doesn’t change, just that one small part, and for us the bill of process is the 

drill.” 

Ford plants are designed to build two or more different models on the same production 

line but with changeover stations, allowing the plant to continue producing even 

while introducing a new model. 

“If you design the bill of process right, you can install whatever changes you need for 

a new model offline and then integrate it without disrupting production,” said Day. 

During construction and before a new plant comes online, many months are also 

spent training the new workforce who will staff it. 

“If you don’t have a well trained workforce, you won’t succeed no matter how good 

the plant is,” said Day. 

“The goal is to deliver a 100 per cent quality product to the customer, and for that to 

happen, everything has to come together in the right place at the right time."

global watch 

ECOBOOST 

The Art 

of Noise 

Ford’s 1.6-litre EcoBoost 

is one of the most 

technologically advanced 

engines in production, 

combining high-pressure 

direct injection, a low-inertia 

turbo, and twin independent 

variable cam timing 

These three features give the EcoBoost the 

power and torque of a much larger engine 

without the size, weight and fuel economy penalties. 

There is, however, one slight downside to 

this technology. 

Turbocharging robs an engine of its natural 

voice, especially higher up the rev range. Floor 

the throttle in any turbocharged car and the 

whoosh of the turbo will overpower the driverpleasing 

induction, or charge, note. 

Ford’s engineers have overcome this aural 

obstacle in the new Focus by adding a small but 

hugely effective gadget called a sound symposer 

to the 1.6-litre EcoBoost engine. The symposer 

is a sound box that harvests good, engine-generated 

frequencies from the air intake system and 

sends them straight into the passenger 

compartment. 

The sound symposer helps 

give Ford's 1.6-litre EcoBoost engine 

a sporty growl. 

“Our philosophy has 

always been that the 

car should sound refined 

at low and medium loads 

yet sporty and powerful 

at high loads.” Ralf Heinrichs 

Ford engineer Ralf Heinrichs explained: “All engines have their own sound character 

and it is the exhaust and/or intake system which determines this character. Typically, 

the exhaust system determines engine sound at low revs whereas higher up the rev 

range the intake system gives the engine its unique voice. 

“With turbocharged engines, the turbo is an integral part of the intake system and it 

masks the sound of induction because the whoosh noise becomes dominant when the 

turbo is spinning at speed. 

“We needed to recapture or recreate that exciting induction noise, so what we’ve done 

with our sound symposer is capture engine oscillations in the intake system downstream 

from the turbo and then direct them straight into the cabin for a good sporty growl.” 

The symposer has two chambers on the engine side and two on the outlet side, 

separated by a moveable flap. Under hard acceleration, the vibrations generated in the 

intake, or engine side, meet the pivoted flap, producing sound waves which are then 

transferred to the outlet chambers. These are transmitted into the passenger compartment 

via a sound pipe which runs through the bulkhead and into the car’s cabin. 

A big advantage with Ford’s sound symposer is that it doesn’t compromise refinement. 

In fact, engine noise is exceptionally quiet under most operating conditions. 

Heinrichs and his team use hyper-sensitive audio equipment to ensure the sound 

symposer works only when it should do and that the noises it delivers are rewarding 

without being overpowering. 

“Our philosophy has always been that the car should sound refined at low and 

medium loads yet sporty and powerful at high loads,” he said. 

“Engine noise should never become intrusive. Our sound symposer only contributes 

at high load and even at motorway speeds the engine noise is never intrusive. You can 

tune a sound symposer to produce all sorts of noises. How we tune ours is a very 

closely guarded secret!” 

This article originally appeared in the European edition of @Ford. 


Australia 


Journalists crowd 

around the new 

Titanium model 

for their first look 

at the Territory 

redesign. 

Uncovering new Territory 

Ford Australia’s trademark SUV sports a new look 

Anticipation among Australia’s automotive 

media had been building for months, 

as motoring journalists waited to see the 

makeover Ford has given the new Territory. 

Their chance finally arrived on February 8, 

when Ford Australia President and CEO 

Bob Graziano literally tore the covers off the 

stunning new SUV at an invitation-only 

press event in Sydney. 

As Australia’s first locally designed and 

manufactured SUV, the Territory has a huge 

following. The unveiling at Sun Studios, in 

the heart of Sydney’s trendy fashion and 

photography district, felt like an exclusive 

coming-out party. 

The new Territory Titanium model sat 

beneath a gleaming array of spotlights. 

The vehicle was wrapped with a paper 

coating, covered with childlike sketches of 

the redesigned SUV’s exterior. It was similar 

to the wrapping used in a popular, long-running 

TV advertising campaign, where a boy 

covers up his family car with drawings to 

make it look more like a Ford Territory. 

Child actor Marko, the boy who starred in 

the ad, was there to help Graziano to tear 

off the sheathing and reveal a gleaming, 

never-before-seen Titanium. 

“Our new Territory has a new interior, 

a new exterior, new smart technologies 

and an all-new powertrain,” Graziano 

proudly announced. 

The Ford design team has completely 

revamped the SUV’s interior, refining the 

vehicle’s ergonomics and including plenty 

of useful storage space. High-tech features 

like a USB and audio jack make it easy 

for passengers to connect their mobile 

phones or an iPod. Smooth and sleek 

exterior lines give the Territory a more 

aerodynamic stance. 

Paul Gover and Paul Pottinger, writing 

for the Herald Sun, said the makeover 

gives the new Territory “a decidedly more 

premium feel.” 

After the formal unveiling, Ford Australia 

Vice President for Marketing, Sales and 

Service Beth Donovan joined Graziano for 

group interviews with the journalists, 

who were eager to learn more about the 

next-generation Territory. Exterior Design 

Manager Todd Willing and Interior Design 

Manager Scott Ferrier offered a detailed 

presentation about the kinetic design 

features of Australia’s trademark SUV. 

Emily Lai, Ford Australia’s colour and 

materials design manager was also on 

hand to answer questions from the press. 

President and CEO Bob Graziano poses 

with the Territory TS. 

The new Territory, shrouded in secrecy 

before its official unveiling to the press. 

The grille “presents a more dynamic face 

that will certainly turn heads,” observed 

Stephen Williams in the Weekend West 

Motoring section. “Ford's keenness to 

take the new model up a notch in prestige 

feel is reflected in the addition of a big 

colour information screen and new cuttingedge 

fabrics.” 

Williams also praised the “curvaceous” 

Y-shape of the new, unified dash and 

centre console. He concluded that Ford 

Australia has produced “the perfect family 

package many Territory fans have been 

waiting for without breaking their banks.” 

The Territory’s design debut was the 

first in a series of reveal events before the 

new SUV hits showrooms next month. 

Mechanical and technical details were 

shared with selected media on March 9. 

And in early April, automotive journalists 

from Australia and New Zealand got their 

first chance to drive the new Ford Territory, 

which will be available for the first time 

with a diesel engine.

Australia 

Return of Mad Max 

Ford joins forces with TopGear Australia to create the ultimate Road Warrior 

When Australian filmmaker George Miller 

announced that a fourth incarnation of 

the Mad Max movie series was in the 

works, the Aussie editors at TopGear began 

to wonder: will there be a new Interceptor? 

The gritty muscle car that Max used to 

patrol the post-apocalyptic Outback was 

blown to bits in Mad Max 2: The Road 

Warrior – until its demise the Interceptor had 

been the most reliable weapon in Mel 

Gibson’s crime fighting arsenal. 

In the 1970s, when Mad Max was conceived, 

Ford Australia designer Peter 

Arcadipane helped Miller to transform the 

XB GT Falcon coupe into the fearsome 

Interceptor. TopGear knew of this link to 

Ford, and their Mad Max cravings began to 

dovetail with their desire for another story 

they’d been craving: namely, a series of 

articles that would show readers how a 

major automaker’s design team goes about 

developing, defining and refining a concept 

car’s new look. 

Stephen Corby, TopGear Australia editor, 

approached Ford with a pie-in-the-sky 

proposal: would the Ford Australia Design 

Studio like to dream up a next-generation 

Interceptor? The entire process, from 

rough sketches to clay modeling would be 

chronicled in the pages of TopGear. To 

Corby’s astonishment, the answer was yes, 

and a very special project was born, giving 

unprecedented exposure to Ford Australia’s 

design team. 

“We asked, if the movie was made in 

2011, what would Mad Max drive today? We 

took an FG Falcon as our starting point, 

with no limits,” said Todd Willing, chief 

designer of passenger cars for Ford Asia 

Pacific and Africa. “This was a chance for 

the designers to really let their hair down, 

and for TopGear readers to see how 

a design grows from churning out a series 

of drawings on paper to becoming an 

actual vehicle.” 

Each member of the team produced a 

prototypical Mad Max concept car design. 

“We’ve been blown away by their application 

to the task, and the breadth and vision 

of the results,” Corby told @Ford. These 

initial drawings were featured in the 

February 2011 issue of TopGear Australia. 

With input from the editors, the design 

team chose Nima Nourian’s mean 

“Nimachine” and Simon Brook’s sinister 

“Brookliner” as the strongest concepts. 

These two designs were fleshed out a bit 

more, with suggestions from the entire Ford 

Design Studio. Digital models were then 

created using Alias 3D software. These 

models are the centrepiece of a nine-page 

spread in the April 2011 issue, where 

TopGear asks readers to vote for their 

favourite on the magazine’s website, 

www.topgear.com. The Mad Max concept 

that wins the most online votes will go 

through a final stage of computer-assisted 

design, and come to life as a 40-percentlife-sized 

clay model that Ford is hoping to 

display at the upcoming Australian International 

Motor Show in Melbourne this July. 


Ranger 

ASEAN Meets 

The Ranger 

The 32nd 

Bangkok International 

Motor Show saw hundreds 

of thousands of people stop by 

the Ford stand for the first glimpse 

of the all-new Ranger in ASEAN 

The truck, which will be manufactured in 

Thailand, South Africa and Argentina and 

go on sale later this year, was unveiled on 

the show’s media day by Joe Hinrichs, 

president of Ford Asia Pacific and Africa, 

who said it was “a great One Ford story” 

that showed the advantages of working as 

a global company. 

“Truck customers, from here in Thailand 

to Argentina, have very similar requirements 

from a compact truck – they are remarkably 

consistent, despite their geographic diversity. 

“What are those needs? Exceptional 

capabilities and versatility, durability, fuel 

efficiency, comfort and advanced 

technologies.” 

He said that with a customer segment 

so unified around the world, the possibilities 

to create a global product were endless. 

“With the One Ford business model, we 

have laid the foundation for creating one, 

world-class global platform that takes 

full advantage of global powertrains and 

technologies to transform the compact 

pickup driving experience.” 


INNOVATIVE DESIGN 

TO SUIT ANY NEED 

This was only the second time that the new 

Ranger has been seen in public since its 

grand unveiling in Sydney in October; before 

Bangkok it was shown to European truck 

fans at the Geneva Auto Show at the start of 

March. With each public appearance, more 

details of the truck have been revealed. In 

Geneva, the Wildtrak version, featuring 

sporty and aggressive colours and graphics, 

unique interior trim and other accessories, 

demonstrated that the Ranger is about style 

as well as utility; in Bangkok, visitors to the 

stand were able to see why the Ranger is the 

perfect vehicle for off road adventure. 

Driveline components like the oil pan are 

mounted above the frame rail where they 

are protected by strong cross-members 

when the truck is performing in rough 

terrain. To improve its water-wading capability, 

key electrical components and air 

inlets are strategically placed high in the 

engine compartment, allowing it to go 

deeper than other trucks; the 4x4 and 4x2 

Hi-Rider models can wade through 800 mm 

of water, a class-leading feature that will be 

welcomed by customers who need to ford 

rivers or floods. 

Customers will be able to choose from a 

range of cab styles and engines to suit their 

individual needs. As well as the double body 

style on show in Bangkok, the Ranger will 

also be available with a regular cab, or with 

a Rear Access Panels (RAP) cab, an innovative 

design from the last Ranger which has 

a unique four-door system allowing unobstructed 

access to the cabin through two 

forward-hinged doors and two rear-hinged 

access panels. 

More details of the three engines that 

Ranger customers will be able to choose 

from were also unveiled in Bangkok; a 

2.2-litre diesel, a 3.2-litre diesel, and a 

2.5-litre petrol engine that will deliver the 

best fuel economy in its class 1 . 

Visitors to the Ford stand were able to 

learn more about the Ranger’s features 

through interactive displays and activities, 

including a demonstration of the Bluetooth ®

The Ranger will be available with a double 

cabin (blue) and Rear Access Panels 

(silver), as well as a regular cab. 

Ford executives introduced the Ranger 

to ASEAN during the 32nd Bangkok 

International Motor Show. 

Voice Control system, and a simulator that 

allowed them to experience the 4x4 traction 

control, trailer sway control and off-road 

capabilities. A Robot Theatre taught visitors 

about Ford’s new range of powerful and fuel 

efficient engines, while a Driving Skills For 

Life simulator gave them the chance to 

improve their safe driving skills during a 

timed drive through a virtual town. There 

The Ranger can handle the toughest terrain. 

was also a slot-car challenge, which pitted 

members of the public against each other 

as they raced miniature versions of their 

favourite Ford cars. 

TRAINING THE TRAINERS 

Preparations are underway throughout APA 

in advance of the Ranger’s highly anticipated 

launch. At the end of February, training 

managers from across the region gathered 

in Bangkok to discuss the needs and 

requirements of the training programmes 

that will educate Ford sales people about 

the new truck. 

“It was about listening to what the people 

responsible for training need. Each market 

has different challenges and requirements 

and we wanted to take that in to account 

very early on so we can tailor the training 

programmes and materials to meet those 

needs,” said Belinda Holland, from the Ford 

Academy, who was one of those leading the 

session. 

“The all-new Ranger is our first global 

launch, and is such an important product in 

Ranger 

the region that we wanted the dealer 

network to be adequately prepared. We are 

focused on a holistic strategy across the life 

cycle of the Ranger, and the workshop was 

a great opportunity to sit with training 

managers and satisfy the needs of the 

various markets.” 

Peter Fleet, president of Ford ASEAN, 

said the new Ranger was generating a huge 

amount of interest, and that visitors to the 

Bangkok show were especially excited 

about the truck’s local pedigree. 

“This terrific new vehicle is the latest 

proof of how our One Ford strategy works, 

as it leveraged the full design and development 

resources within APA to create a 

world-class vehicle for our global operations,” 

he said. 

“Thailand already serves as a global 

manufacturing and exporting hub for Ford 

Motor Company, and the decision to 

continue building our presence here highlights 

our continued confidence in the 

further development of Thailand’s already 

world-class automotive industry.” 

1 Officially approved tests in accordance with 

EC Directive 93/116/EC estimate the Ranger 

achieves 9.8 litres per 100 km in a combined 

drive cycle. 


One Ford 

One Ford, 

One Voice 

The sweet sound 

of success has 

been echoing 

around APA as 

Ford’s musical stars find 

a new way to work in harmony 

All over the region, talented employees have been singing from 

the same song sheet in mass musical meetings that have helped 

them connect with colleagues and feel good about working for Ford. 

The trend started in South Africa, where the employee reveal of the 

all-new Ranger last year brought workers together from sites thousands 

of kilometers apart. 

“We wanted to do something special that could make employees 

at both the Silverton plant in Pretoria and the Struandale plant in Port 

Elizabeth feel part of the same team and get them excited about the 

launch,” said Lloyd Marlowe, corporate communications manager for 

Ford Motor Company of Southern Africa (FMCSA). 

“We brought in a company called Fat Groove – they are a band 

from Pretoria, but they also do team building sessions for companies. 

They were excited by the challenge; the biggest group they had 

done before was about 50 or 60 people, but we wanted to get all 

2,600 employees at both our sites involved.” 

Different departments were asked to each submit a verse for the 

’One Ford’ song, with the best chosen by the musicians, who then 

composed an original tune. 

On the day of the reveal, a video link was set up between the two 

sites, with the Silverton plant singing the chorus and the Struandale 

plant providing the rhythm section by clapping and stamping their 

feet; each was recorded separately, but mixed together in just a few 

minutes so the entire song could be played back straight away. A CD 


was later distributed to all the employees as a Christmas present 

when they came back to work after the holidays. 

“It was out of this world – we had never experienced something 

like this in the history of FMCSA and it has lasted in the minds of our 

people,” said Sikhali Mathenjwa, mechanical supervisor at the 

Silverton plant. 

“The song is unique, with a little bit of pop and an R&B rhythm that 

makes you sing along every time it is played. It created a long lasting 

impression and gave confidence to all our team members to take this 

company forward.” 

“The day was good and gave us morale,” said Setumile Molaoa, 

team leader in the system two market area at Silverton. 

“The way they combined the song was amazing and the dancing 

and singing by the Ford choir was nice.” 

TAKING UP THE TUNE 

The song was so successful that it was used to introduce Alan 

Mulally, President and CEO of Ford Motor Company, when he drove 

a Ford Focus on to the stage at this year’s North American International 

Auto Show. 

As news of the event spread, Ford employees in Taiwan and then 

Shanghai recorded their own company songs, each with the theme 

of ‘One Team, One Plan, One Goal, One Ford.’

Ford APA President 

Joe Hinrichs was in fine 

voice during Chinese 

New Year celebrations 

in Shanghai. 

“In college I was a member of a Buddhist religious group and 

had experience organising singing events with big groups of 

people, so I was happy to be asked to get involved,” said John 

Tai, production superintendant at the body plant in Taiwan, who 

wrote the ‘Ford Heroes’ lyrics to the tune of one of his favourite 

pop songs from the early 1990s. 

“I was thinking about the theme of ‘One Ford’, and woke up 

with this song in my head; once I knew I wanted to use that tune, 

the lyrics came very quickly,” he said. 

“My version of the song is about having a dream in our hearts to 

improve Ford sales in Taiwan; competition is very tough and we 

need heroes from all over APA to help the company get better and 

better.” 

After working with colleagues to come up with a dance to 

accompany the song, John was one of around 260 employees 

drawn from all the divisions at Ford Lio Ho who practiced and then 

performed the song one night after the assembly line had shut 

down. 

“We were united together and danced together – everyone was 

very happy and felt good afterwards, with a lot of energy to reach 

our goals.” 

In Shanghai, a dozen senior managers including Ford APA 

President Joe Hinrichs were joined on stage by some of 2010’s 

graduate trainees, at a party held just before the Chinese New 

Year. With a live band providing the music and around 420 employees 

from both the Ford China Operations and the regional 

APA offices joining in with the singing, the event was a harmonious 

way to see out the old year and welcome the new. 

“We had heard the songs from South Africa and Taiwan and 

thought they were amazing, and we wanted to continue the 

performance and sing the ‘One Ford’ idea to our team,” said 

human resources training specialist Tracy Huang, who wrote the 

lyrics for the Shanghai performance. 

“I think it was a great success; lots of people were involved in 

the performance, not just those who were on stage. It was a lot of 

fun and we are definitely thinking about doing it again.” 

One Ford 

Employees in the Silverton and Struandale plants in South Africa were 

united in song over thousands of kilometers. 

Ford Lio Ho workers showed they were Ford Heroes 

with a co-ordinated song and dance. 

“One Team, One Plan, One Goal, One Ford.” 


New Zealand 

The award winners pose for a group photo with the judges and representatives of Ford New Zealand. 

Ford New Zealand celebrates 

20th annual Henry Ford Awards 

The 2010 

Henry Ford Award winners 

Supreme Winner for Best 

Motoring Journalism of 2010 

David Linklater, “Auto Motives”, 

New Zealand Listener 

Best Published Photograph 

Cathy Parker, “Oops”, NZ4WD Magazine 

Best Environment Story 

Robert Barry, “Moving the goal posts?”, 

NZ Company Vehicle Magazine 

Best Safety Story 

Dave Moore “Drinking till the money runs out 

could be good for everyone”, NZ autocar 

Best Industry Story 

David Linklater, “Auto Motives”, 

New Zealand Listener 

Best Motorsport Story 

Shaun Summerfield, “Targa Rally” TV3 

Best Overall Product Story 

Dave Moore, “Room with a view”, 

Fairfax Newspapers 

Best Ford Product Story 

Dave Moore, “Frugal Fiesta”, 

Fairfax Newspapers 

Best Small Car Story 

Jacqui Madelin, “Zippy Mito with pedigree”, 

Herald on Sunday 

Best Technology Story 

Dave Moore, “Mazda’s Sky-high ambitions”, 

NZ autocar 

Best Story for Target 

Donn Anderson, “Lotus and the Cortina”, 

NZ Classic Car Magazine 

Special Award - Best Ford Falcon 50th 

Anniversary Story 

Damien O’Carroll, "Falcon’s 50th", 

Classic Driver Magazine 


Ford New Zealand hosted the country’s 

top motoring journalists in Auckland 

recently for the Henry Ford Awards at 

the Langham Hotel. The prestigious 

awards, now in their 20th year, recognise 

excellence in motoring journalism across a 

number of categories. 

“We are very fortunate in New Zealand 

to have so many talented, know-ledgable 

and passionate 

writers covering the 

industry and Ford is 

proud to be able to 

recognise that talent 

with the Henry Ford 

Awards,” said 

Trevor Auger, 

Managing Director, 

Ford New Zealand. 

Returning judges 

Malcolm Teesdale 

and Perry Kerr 

joined Ford New 

Zealand Communications 

Manager 

Tom Clancy to 

select the winners this year. Teesdale has 

been involved in the motoring industry for 

a number of years; his late wife Louise 

was the originator of the media awards. 

Kerr is CEO of the Motor Industry Association 

of New Zealand and has also 

served as a Henry Ford judge for the past 

several years. 

“The great depth of writing skill in New 

Zealand makes the job difficult for our 

judges,” Auger added. “However, this 

depth of quality coverage is a real benefit 

to the industry, and more importantly, 

to consumers. Not only do we have 

compelling coverage of motorsport and 

other industry developments for those 

passionate about all things to do with 

cars, but with numerous in-depth reviews 

The New Zealand Listener’s David 

Linklater, winner of the Best Motoring 

Journalism 2010 award, with Ford's Tom 

Clancy, Chris Masterson, second from left, 

and Trevor Auger, right. 

and new vehicle news, New Zealand 

consumers are able to make smart, 

informed choices.” 

Just before the awards dinner, Ford 

New Zealand hosted the Annual Ford 

Media Briefing, also at the Langham. 

Auger joined Chris Masterson, marketing 

director of Ford New Zealand, to present 

a group of journalists with a look back at 

significant corporate 

achievements of 

2010 and a look 

ahead at important 

upcoming events in 

2011. 

The briefing and 

awards dinner was 

a welcome break 

for three Christch 

urch-based journal- 

ists who managed 

to attend the 

function despite the 

devastating earthquake 

that struck 

the South Island just 

three days earlier. Ford New Zealand had 

considered postponing the events, but as 

it turned out the media appreciated a 

brief respite from the trauma and suffering 

the country has been experiencing in 

the aftermath of the quake. 

“I have been involved with the awards 

from their inception 20 years ago, and it 

is great that Ford continues to back this 

worthwhile annual recognition of local 

motoring writers,” said Donn Anderson 

from New Zealand Classic Car Magazine. 

Donn won a Henry Ford Award for 

“Lotus and the Cortina,” an article that 

chronicles the history of the beloved 

Lotus-Cortina, a high performance car 

born of a collaboration between Ford 

and Lotus.

Ford’s 1963 Zephyr has become a Variety Bash icon. 

New Zealand 

“Team True Blue” motors along in the 2011 Variety Bash 

Ford-sponsored road trip raises money for needy children in Christchurch 

Ford New Zealand’s Team True Blue took 

part in yet another successful Variety 

Bash in March. This year, all the funds 

raised during the Bash will be going to help 

children affected by the earthquake in 

Christchurch. 

The 2011 Variety Bash consisted of a 

convoy of more than 25 old cars, fire 

engines and an assortment of odd and 

quirky vehicles. Taking turns behind the 

wheel of Ford’s mighty 1963 Zephyr pilot 

car was a team of Ford employees, Ford 

dealers from around the country and motoring 

journalists. 

The Variety Bash is the core fundraising 

campaign for Variety, the Children’s Charity. 

The annual Bash is a raucous road trip full 

of unique vehicles, eccentric characters and 

heart-felt philanthropy. Ford plays a central 

part in the fun-filled caravan, which travels 

hundreds of kilometres every year through 

New Zealand raising funds, distributing 

grants and sharing Variety’s story of service. 

Ford New Zealand has sponsored Variety, 

the Children’s Charity since it was founded 

in 1989. 

Ford’s True Blue Bashers, as they are 

affectionately known, were on the road from 

March 5-12, travelling from the Bay of 

Plenty to the Bay of Islands. The 21st 

annual Variety Bash raised a total of 

NZD240,000 for sick, disabled and disadvantaged 

Kiwi kids. Along the way, the 

caravan handed out 25 grants worth more 

than NZD125,000 to help children in various 

schools and communities. 

“The Variety Bash was warmly greeted in 

every community we visited and we were 

particularly touched by school children 

raising money in whatever way they can to 

help other children with needs greater than 

their own. Helping Kiwi kids with grants 

during the Variety Bash would not be 

possible without the support of dedicated 

Bash sponsors like Ford New Zealand,” 

said Lorraine Taylor, CEO of Variety, the 

Children’s Charity. 

The Bashers contributed NZD59,000 

to the total through their combined efforts 

during the drive, and subsequent fundraising 

activities that included raffles, a 

TradeMe auction and a Bobby McFerrin 

concert co-sponsored by Cadbury. 

“People around New Zealand have been 

so generous in helping the people of 

Christchurch affected by the recent earth- 

Above: Crop to show smiling kids with 

balloons in center if you want to use this 

one. One of the many groups of school 

kids The Bash visited this year. 

The Variety bash 

caravan takes time out 

for a Fun Stop on the roadside. 

quake, by putting donations into the Variety 

Bash collection buckets, buying raffle 

tickets, bidding on the auction items and 

donating online,” Taylor added. 

Many children have lost parents in the 

Christchurch quake, and countless others 

have seen their homes and schools damaged. 

Variety has begun working with local 

communities to determine affected children’s 

short and long-term needs. The 

organisation is coordinating support on 

several fronts, including the replacement 

of medical equipment for children with 

special needs, providing support for schools 

impacted by the quake, or helping children 

to cope with loss. 

Natalie Tustian, Ford Dealer Operations Manager, Hamish Clay, Ford Business Analyst and 

Jenny Scott, Ford Launch and Events Executive, pose on 90 Mile Beach. 


news roundup 

3 

1 Ford ViETNAM rEAcHiNG For 

THE STArS Ford Vietnam boldly went 

where no auto company has gone before 

with a space-aged theme to the National 

dealer’s Meeting Gala dinner. Using the 

slogan “New Era, New Frontiers to 

Conquer”, representatives from most Ford 

Vietnam Ltd (FVL) departments and 

dealerships across the country were asked 

to imagine they were on board “Spaceship 

FVL”. In order to conquer a new era, the 

“crew” were told they needed teamwork, 

confidence, persistence, and to be decisive, 

overcome difficulties and take risks. The 

evening also featured an awards 

presentation for dealers; Saigon Ford did 

especially well, winning the Grand Achiever, 

Best Sales by Volume, Best Sales 

Performance and Grand Achiever awards. 

2 Ford EdGE WiNS cHiNESE MEdiA 

AWArdS Just a few months after its 

introduction to the market, the Edge has 


won awards from seven leading chinese 

auto and lifestyle media outlets, including 

Car magazine, Esquire magazine and the 

China Travel Channel. “Being honoured with 

so many awards so shortly after the launch 

is a great achievement,” said J.D. Tang, 

Ford China’s director of marketing, sales 

and service. “The Ford Edge is a truly 

fantastic vehicle and we are confident it will 

be very competitive in its segment.” 

3 FirST Body ANd PAiNT SHoP 

coNVENTioN HELd Ford’s ability to give 

customers a “good as new” repair service 

was showcased to 180 delegates from 

suppliers and business partners at a 

convention hosted by Ford India in Chennai. 

The event gave Ford and its partners the 

chance to share industry best practices and 

highlight the importance of having a high 

quality after-market service. “With the right 

people, the right processes and the right 

training, we will make sure that these best 

1 

2 

4 

practices are universally applied,” said 

Shane Eagle, Ford APA body shop 

development manager. 

4 LiFESTyLE MEdiA ENjoy FuN 

FiESTA GETAWAy Ford Motor Indonesia 

recently took 19 female reporters from 

lifestyle media including the magazines 

Cosmopolitan, Marie Claire, Her World, Cleo 

and Elle on an action-packed getaway 

across Bali, to spread the message that the 

Fiesta’s stylish design, nimble handling and 

fuel efficiency are perfect for the modern 

woman on the go. The three-day trip 

included a tour of a pearl farm, a yoga 

session, a visit to a fortune teller, wine 

tasting, and, of course, a shopping trip. 

“This event was so exciting,” said Mindy 

Zein, from Elle magazine. “I love the Ford 

Fiesta, it’s so smart and fabulous!” 

5 Ford PHiLiPPiNES riNGS THE 

rEGiSTEr WiTH FiESTA FLEET 

SALE On February 21, Ford Group

5 

Philippines (FGP) registered its biggest 

fleet sale this year with the delivery of 22 

Fiestas to Air21, a logistics firm that 

specialises in freight and cargo forwarding 

services under the Lina Group of 

Companies. “This marks the beginning of a 

new and successful partnership,” said FGP 

President Randy Krieger. “As a delivery and 

logistics provider, Air21 requires reliable 

transportation to meet their growing 

customer demands. Ford can meet these 

demands with our wide range of products 

that are class leaders in quality, fuel 

efficiency, safety, smart design and value.” 

In December 2010, the Ford Fiesta was the 

best-selling hatchback in the Philippines. 

6 STudENTS SEE cArEEr 

oPPorTuNiTiES WiTH Ford Ford 

Motor Company of Southern Africa 

(FMCSA) opened its doors to prospective 

future employees for its annual career day 

in February. Ford invited 90 high school 

7 

8 

students to spend a day at the Silverton 

Assembly Plant in Pretoria and another 35 

to visit the Ford Engine Plant in Struandale, 

Port Elizabeth. “The Careers Day programme 

is evidence of FMCSA’s aim to invest in the 

future of young people in South Africa,” said 

FMCSA President and CEO Jeff Nemeth. 

“Education forms a significant part of our 

commitment to corporate social 

responsibility.” 

7 THird yEAr oF driViNG SkiLLS 

For LiFE iN TAiWAN Ford Lio Ho (FLH) 

has kicked off its Driving Skills for Life 

programme for the third year running in 

Taiwan. “Transportation safety and 

environmental protection are two major 

priorities for Ford Lio Ho,” said FLH 

President Albert Li. “As one of the leading 

automotive brands in Taiwan, Ford Lio Ho is 

committed to help improve the driving 

environment. We will continue to bring this 

training course to more drivers in Taiwan, 

news roundup 

6 

through off-line training sessions and 

internet channels to share DSFL skills with 

more people and help make the roads in 

Taiwan both safer and greener.” 

8 TouGH Truck FuN AT rANGEr 

GyMkHANAS Ford Thailand organised a 

series of Ranger Gymkhanas in three 

provinces that showed the truck is both 

built tough and fun to drive. The competition 

was open to existing customers, who had to 

navigate the Rangers through a series of 

testing time trials. Hundreds of people 

turned up to watch each event, which 

featured plenty of food, drink and 

entertainment. The winners of the three 

gymkhanas were later invited to Bangkok as 

Ford’s VIP guests for the unveiling of the 

new Ranger at the 32nd Bangkok 

International Auto Show. 


Ford faces 

Talking to the trainers 

At some point everyone needs to be taught how to do their job, and to progress in a career it is often 

necessary to learn new skills. We talk to the trainers about what it takes to teach. 

Xiaohui Fan, engine inspection supervisor, 

Changan Ford Mazda Engine 


raadha Madhavan, deputy manager 

of human resources, Ford India 

Wirontono jusuf, training manager, 

Ford Motor Indonesia 

What type of training do you carry out? 

I teach basic engine knowledge, engine construction Leadership and soft skills programmes, including com- All types of non-technical training for sales and service 

and engine maintenance, both in the classroom and on munication and presentation skills, leadership training, teams. 

the production line. 

and new employee orientation. 

What is the most important lesson you want your students to take away from a training session? 

All lessons are equally important, but if I had to choose, 

I would like them to leave my lessons passionate about 

their careers, as well as full of auto knowledge. 

What traits are important to train someone successfully? 

To be able to build trust with trainees. If they trust me, 

they will also trust that my training course will be of 

benefit. 

I want them to pick up at least one thing from every 

training session and implement it in their work and life. 

Passion, enthusiasm, willingness to share your knowledge 

and most importantly willingness to learn from 

participants. 

How do you make sure that your audience understands what you are teaching? 

I observe their faces and check they answer my questions 

correctly. 

By asking them questions, and making my sessions 

highly interactive, lively and informal. 

What is the most rewarding or interesting part of your job and why? 

I love engines, so the job is very interesting to me, and it 

is very rewarding to help trainees begin their careers as 

auto professionals. 

Every time I get to meet different types of people; I can 

build great relationships with participants during training 

sessions that continue afterwards. 

How do you get trainees to pay attention and realise the training is valuable? 

Sometimes just learning facts can be boring, so I associate 

the knowledge with practical skills; for example, I’ll 

give tips on driving and engine maintenance based on 

the engine theory I am talking about. 

I reinforce the key message that any training session 

can make an impact on our lives, depending on how we 

transfer the learning. 

Has anything embarrassing ever happened during a session? What was it, and how did you handle it? 

Curious trainees might ask a question that the trainer 

does not know the answer to, but that is not something 

to be embarrassed about; if this happens I ask for their 

contact details and will get back to them after consulting 

other professionals. 

While conducting One Ford behaviour training, there 

was an employee who said: “this will not work, it is not 

practical” and shared a true incident where it didn’t 

work. I had to tell him that one has to patiently practice 

in what one believes is right; emotional resilience is the 

key to success. 

What is the most interesting question you have been asked by a student? 

A student once asked what to do with their left foot 

when driving an automatic transmission car. 

I suggested they beat time to their music. 

All of their questions are interesting as it shows 

they are learning. 

If the training is about a product I want them to really 

understand what they are going to sell and how it compares 

to competitors. If I am teaching a skill, like sales, I 

hope they have confidence to practice what they have 

been taught. 

You need to know your target audience and how best to 

talk to them, so you have to understand different ways 

and methods to deliver the training. 

You need to have a connection to the audience, and be 

sensitive to the situation in the classroom – if I think 

people are starting to lose focus I’ll pause for a refreshment 

break so they feel sharp again. 

I’m sharing knowledge, and I’m also learning from the 

participants in the class. I like being able to better myself 

and contribute to other peoples’ careers. 

By making sure I communicate effectively right from the 

start and make it clear how the programme can help. 

It can’t always be 100 per cent perfect, but the important 

thing when something goes wrong is to stay calm, 

and explain to the participants what has gone wrong – 

you have to be honest with them. 

I’ve been asked if I have ever tried out the theories 

I teach. When you’re teaching, it’s always good to 

have practical experience!

Indonesia 

The Dinner and Shopaholic 

Workshop. 

Taiwan 

FLH President Albert Li dressed 

as a "Fortune God" for the start 

of the Year of the Rabbit. 

Philippines 

Jumping for joy at the Ford Club 

Philippines’ ninth anniversary. 

India 

The Rotary Club held a Picnic 

Car Rally to promote road safety. 

China 

Welcoming in the Year of the Rabbit. 

Taiwan 

Enjoying the special meal served 

by Taiwan Operating Committee 

members before Lunar New Year. 

Australia 

The Ford Australia IT team 

volunteering at Charlton after 

the recent floods. 

South Africa 

Employees at the unveiling of 

Silverton’s new body shop. 

Indonesia 

Enjoying the magic of chocolate 

at the Fiesta Fearless Getaway in 

Bali. 

South Africa 

Sales and marketing staff show 

support for the FMSCA ‘Think 

Safety’ campaign. 

New Zealand 

‘Casual dress Friday’ raised over 

NZD 200 for children affected by 

the Christchurch earthquake. 

India 

Celebrating a paintball victory. 

Thailand 

Proud winners of the annual 

5S competition. 

Indonesia 

Ready to take off and present 

awards at the Annual Dealership 

Conference. 

Taiwan 

Taiwan Operating Committee 

members serving food to thank 

employees for their work in 2010. 

India 

Marketing, sales and service 

staff at the Wild Tribe Ranch. 

China 

Dancing at the end of year party. 

Australia 

Sui Ly Kang presented with 

flowers to acknowledge her 12 

months on the United Way Board 

Vietnam 

Fun and games on stage. 

South Africa 

Cutting the ribbon to open the 

new body shop in Silverton. 

Vietnam 

Life’s a beach for Ford Vietnam 

staff.

Ford APA

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