German drinking behaviours - The Brewers of Europe

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2. Methodology2.1. Target populationAdult (18 years and older) population of Czech Republic, Denmark, Germany and Portugal.2.2. Sample size1000 interviews per country, representative of the natural population according to gender, age andregion. Quotas were set to guarantee representativity on the three criteria.2.3. Interview TechniqueThe interviews were carried out on-line, from February 27 to March 5, 2009.Alcohol price and consumer behaviourThe Brewers of Europe / April 20099
2. Methodology2.5. Sample profileGLOBAL CZ DK GE PT% N=3995 N=997 N=1000 N=1000 N=998Gender Male 50% 50% 50% 50% 50%Female 50% 50% 50% 50% 50%Age18 up to 25 year old26 up to 34 year old35 up to 54 year old15%20%44%16%23%40%14%19%45%15%16%49%16%22%43%55 years old and more 21% 22% 23% 20% 19%Family StatusSingleIn partnershipMarried33%21%46%Children Yes 62% 71% 61% 57% 57%No 38% 29% 39% 43% 43%Income 5000 euros 8% 2% 24% 2% 3%DK/Refusal 12% 8% 15% 15% 11%26%20%54%33%27%40%34%24%41%39%14%47%Alcohol price and consumer behaviourThe Brewers of Europe / April 200910
Page 4 and 5: To be completed by NextEra Health &
Page 6 and 7: Presentation of the surveyAlcohol p
Page 8 and 9: The Brewers of Europe•The Brewers
Page 12 and 13: ResultsAlcohol price and consumer b
Page 14 and 15: How often did Europeans consume alc
Page 16 and 17: How often did Danes consume alcohol
Page 18 and 19: How often did Portuguese consume al
Page 20 and 21: On a typical drinking occasion, how
Page 22 and 23: On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
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Efficient measures to reduce alcoho
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ConclusionsAlcohol price and consum
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For a majority of people, a price i
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A price increase would have a diffe
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Appendix:questionnaireAlcohol price
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QuestionnaireConsumption habits1) W
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Questionnaire4) How often do you dr
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QuestionnaireShow the same list as
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Questionnaire9) To what extent do y
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Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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