German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
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1. General background & objectives<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> asked Ipsos Belgium to carry out an opinionpoll amongst the citizens <strong>of</strong> four <strong>Europe</strong>an countries, in order toassess:• the overall state <strong>of</strong> consumption habits• the impact <strong>of</strong> a significant price increase on behaviour• people’s perception <strong>of</strong> the most efficient measures to helpreduce alcohol abuseAlcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 20096