German drinking behaviours - The Brewers of Europe

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The Brewers of Europe•The Brewers of Europe, founded in 1958 and based inBrussels, is the voice of the European brewing sector to theEuropean institutions and international organisations.•It has 27 members, comprising 24 national brewers’associations from EU Member States plus Norway,Switzerland and Turkey. Of the roughly 3,000 brewers acrossEurope, the vast majority are small and medium-sized, localand family-run establishments.•Today, over 2.5 million jobs are directly and indirectlyattributable to the European brewing sector.•For more on The Brewers of Europe, visitwww.brewersofeurope.orgAlcohol price and consumer behaviourThe Brewers of Europe / April 20097
Ipsos Belgium• Ipsos Belgium is the leading research agency in Belgium, and a uniquecentre of excellence for international opinion research.• It is specialised in international coordination and social and opinionresearch is one of its main areas of activity.• No less than 300 clients are served every year by 60 researchspecialists, generating an annual turnover of 11 million Euro in theframework of just below 700 projects. Ipsos Belgium conducted about700.000 interviews last year.• Ipsos Belgium has conducted research on behalf of institutions,governments, corporations, industry, professional associations and thenon-profit sector for more than 30 years.• For more on Ipsos Belgium, visit www.ipsos.beAlcohol price and consumer behaviourThe Brewers of Europe / April 20098
Page 4 and 5: To be completed by NextEra Health &
Page 6 and 7: Presentation of the surveyAlcohol p
Page 10 and 11: 2. Methodology2.1. Target populatio
Page 12 and 13: ResultsAlcohol price and consumer b
Page 14 and 15: How often did Europeans consume alc
Page 16 and 17: How often did Danes consume alcohol
Page 18 and 19: How often did Portuguese consume al
Page 20 and 21: On a typical drinking occasion, how
Page 22 and 23: On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59:
General attitude amongst Germans wh
Page 60 and 61:
Efficient measures to reduce alcoho
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
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ConclusionsAlcohol price and consum
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For a majority of people, a price i
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A price increase would have a diffe
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Appendix:questionnaireAlcohol price
Page 78 and 79:
QuestionnaireConsumption habits1) W
Page 80 and 81:
Questionnaire4) How often do you dr
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QuestionnaireShow the same list as
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Questionnaire9) To what extent do y
Page 86 and 87:
Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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