12.07.2015 Views

German drinking behaviours - The Brewers of Europe

German drinking behaviours - The Brewers of Europe

German drinking behaviours - The Brewers of Europe

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

On which occasions do <strong>Europe</strong>ans who drinktypically have a drink?Total drinkersBase : Total Consumers <strong>of</strong> Alcoholic Drinks n=3018At parties/ outdoorevents74%18-25 years 88%At special events71%When out withfriends70%18-25 years 91%Occ. irresponsible. cons. 89%Rarely irresponsible. cons. 85%Occ. binge drink 80%25-34 years 80%During meals*66%Reg. Light consumers 88%Reg. mod. consumers 85%55+ 80%Other7%*During meals + over a meal withfamily, friends or colleagues.Alcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 200928

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!