German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
If the price <strong>of</strong> all drinks were to increase by 25%,what would Portuguese who drink most likely do?PortugalBase : Total Consumers <strong>of</strong> Alcoholic Drinks in PT n=719Drink less in general47%42% for regular irresponsible consumers27% for occasional irresponsible consumers43% for regular binge drinkersDrink less <strong>of</strong>ten20%Drink the same19%Change purchasingbehaviour13%23% for regular excessive consumers27% for occasional excessive consumers27% for regular binge drinkersOther2%Alcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 200952