German drinking behaviours - The Brewers of Europe

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A price increase would have a different impactaccording to the country• Only 18% of Danes and 24% of Czechs, but 34% of Germans and 47%of Portuguese would drink less in general if the price of all alcoholicdrinks were to increase.• Whatever the countries though, it is the binge drinkers and the regularirresponsible consumers who are generally most likely to drink the sameor simply change their purchasing behaviour to get round the issue.• In Denmark, for example, 59% of all the consumers interviewed woulddrink the same, but 81% of regular irresponsible consumers would eitherjust drink the same or simply change their purchasing behaviour.Alcohol price and consumer behaviourThe Brewers of Europe / April 200973
General negative attitude towards a priceincrease• For more than 90% of consumers, price policies do not tackle thereal problem: alcohol abuse. Instead, it is perceived as unfairtowards those who drink responsibly (84%). In addition, it limitspeople’s freedom of choice (94%).• Similar attitude patterns are observed in all 4 countries.• Only 32% of Europeans think that the increase of price ofalcoholic beverages could be efficient to reduce alcohol abuse,but twice as many people think it wouldn’t be efficient. 24% thinkpricing policy is even not efficient at all.• Instead, for more than 80% of people, education within the familywould be the most efficient measure. Other efficient measures areeducation at school (75%) and enforcing the drink driving laws(74%).Alcohol price and consumer behaviourThe Brewers of Europe / April 200974
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To be completed by NextEra Health &
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Presentation of the surveyAlcohol p
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The Brewers of Europe•The Brewers
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2. Methodology2.1. Target populatio
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ResultsAlcohol price and consumer b
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How often did Europeans consume alc
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How often did Danes consume alcohol
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How often did Portuguese consume al
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On a typical drinking occasion, how
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On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
Page 60 and 61: Efficient measures to reduce alcoho
Page 70 and 71: ConclusionsAlcohol price and consum
Page 72 and 73: For a majority of people, a price i
Page 76 and 77: Appendix:questionnaireAlcohol price
Page 78 and 79: QuestionnaireConsumption habits1) W
Page 80 and 81: Questionnaire4) How often do you dr
Page 82 and 83: QuestionnaireShow the same list as
Page 84 and 85: Questionnaire9) To what extent do y
Page 86 and 87: Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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