German drinking behaviours - The Brewers of Europe

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QuestionnaireShow the same list as in Q.6a, except the items chosen in Q.6a and Q. 6b6c) What is your third criterion of choice when buying alcohol?One single answer1) The taste2) The alcohol strength3) The occasion4) The price5) The brand image6) The weather7) Your mood at that moment8) The origin or appellation9) As refreshment10) OtherAlcohol price and consumer behaviourThe Brewers of Europe / April 200981
Questionnaire7) If the price of all drinks were to increase by 25%, would you most likely?One single answer1) Drink less in general2) Drink less often3) Drink the same4) Drink less often on weekdays but the same at weekends5) Drink the same but switch to products that were previously cheaper6) Drink the same amount but switch to another alcoholic drinks category7) Buy more in shops and less in the on-trade such as pubs, bars, restaurants, clubs8) Bring back more / cheaper alcoholic drinks from abroad9) Consume more home-produced alcoholic beverages10) Other8) If the price only of the drink you consume most often were to increase by 25% would you mostlikely?One single answer1) Drink less in general2) Drink less often3) Drink the same4) Drink less often on weekdays but the same at weekends5) Drink the same but switch to products that were previously cheaper6) Drink the same amount but switch to another alcoholic drinks category7) Buy more in shops and less in the on-trade such as pubs, bars, restaurants, clubs8) Bring back more / cheaper alcoholic drinks from abroad9) Consume more home-produced alcoholic beverages10) OtherAlcohol price and consumer behaviourThe Brewers of Europe / April 200982
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To be completed by NextEra Health &
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Presentation of the surveyAlcohol p
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The Brewers of Europe•The Brewers
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2. Methodology2.1. Target populatio
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ResultsAlcohol price and consumer b
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How often did Europeans consume alc
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How often did Danes consume alcohol
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How often did Portuguese consume al
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On a typical drinking occasion, how
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On a typical drinking occasion, how
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How often do Europeans drink 5 or m
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How often do Danes drink 5 or more
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How often do Portuguese drink 5 or
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On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
Page 60 and 61: Efficient measures to reduce alcoho
Page 70 and 71: ConclusionsAlcohol price and consum
Page 72 and 73: For a majority of people, a price i
Page 74 and 75: A price increase would have a diffe
Page 76 and 77: Appendix:questionnaireAlcohol price
Page 78 and 79: QuestionnaireConsumption habits1) W
Page 80 and 81: Questionnaire4) How often do you dr
Page 84 and 85: Questionnaire9) To what extent do y
Page 86 and 87: Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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