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German drinking behaviours - The Brewers of Europe

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Executive SummaryAbout IPSOS• IPSOS is an independent company, founded in 1975 and now present in 64countries, whose sole focus is survey-based market research.• For more on IPSOS, visit www.ipsos.comAbout <strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong>• <strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong>, founded in 1958 and based in Brussels, is the voice <strong>of</strong>the <strong>Europe</strong>an brewing sector to the <strong>Europe</strong>an institutions and internationalorganisations.• It has 27 members, comprising 24 national brewers’ associations from EUMember States plus Norway, Switzerland and Turkey. Of the roughly 3,000brewers across <strong>Europe</strong>, the vast majority are small and medium-sized, local andfamily-run establishments.• Today, 2.6 million jobs are directly and indirectly attributable to the <strong>Europe</strong>anbrewing sector.• For more on <strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong>, visit www.brewers<strong>of</strong>europe.orgAlcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 20094

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