German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
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QuestionnaireConsequence <strong>of</strong> price policy on your consumption behaviour6a) What is your main criterion <strong>of</strong> choice when buying alcohol?One single answer1) <strong>The</strong> taste2) <strong>The</strong> alcohol strength3) <strong>The</strong> occasion4) <strong>The</strong> price5) <strong>The</strong> brand image6) <strong>The</strong> weather7) Your mood at that moment8) <strong>The</strong> origin or appellation9) As refreshment10) OtherShow the same list as in Q.6a, except the item chosen in Q.6a6b) What is your second criterion <strong>of</strong> choice when buying alcohol?One single answer1) <strong>The</strong> taste2) <strong>The</strong> alcohol strength3) <strong>The</strong> occasion4) <strong>The</strong> price5) <strong>The</strong> brand image6) <strong>The</strong> weather7) Your mood at that moment8) <strong>The</strong> origin or appellation9) As refreshment10) OtherAlcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 200980