German drinking behaviours - The Brewers of Europe

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What is the first criterion for Europeans who drinkwhen buying alcohol?Base : Total Consumers of Alcoholic Drinks n=3018The taste46%50% for people aged 18-25The occasionYour mood at that moment15%18%19% for people aged 18-25The priceThe origin or appellationAs refreshmentThe brand imageThe alcohol strengthThe weatherOther6%5%3%2%1%0%2%8% for people earning less than 1000€ / monthAlcohol price and consumer behaviourThe Brewers of Europe / April 200943
What is the first criterion for Czechs who drink whenbuying alcohol?Czech RepublicBase : Total Consumers of Alcoholic Drinks in CZ n=813The tasteYour mood at that momentThe occasion17%22%43%The priceAs refreshmentThe origin or appellationThe brand image5%4%4%4%The alcohol strengthThe weatherOther1%0%1%Alcohol price and consumer behaviourThe Brewers of Europe / April 200944
Page 4 and 5: To be completed by NextEra Health &
Page 6 and 7: Presentation of the surveyAlcohol p
Page 8 and 9: The Brewers of Europe•The Brewers
Page 10 and 11: 2. Methodology2.1. Target populatio
Page 12 and 13: ResultsAlcohol price and consumer b
Page 14 and 15: How often did Europeans consume alc
Page 16 and 17: How often did Danes consume alcohol
Page 18 and 19: How often did Portuguese consume al
Page 20 and 21: On a typical drinking occasion, how
Page 22 and 23: On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
Page 60 and 61: Efficient measures to reduce alcoho
Page 70 and 71: ConclusionsAlcohol price and consum
Page 72 and 73: For a majority of people, a price i
Page 74 and 75: A price increase would have a diffe
Page 76 and 77: Appendix:questionnaireAlcohol price
Page 78 and 79: QuestionnaireConsumption habits1) W
Page 80 and 81: Questionnaire4) How often do you dr
Page 82 and 83: QuestionnaireShow the same list as
Page 84 and 85: Questionnaire9) To what extent do y
Page 86 and 87: Nobody’s UnpredictableIpsos Belgi

German drinking behaviours - The Brewers of Europe

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