German drinking behaviours - The Brewers of Europe

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ConclusionsAlcohol price and consumer behaviourThe Brewers of Europe / April 200969
Taste, occasion and mood are the firstcriteria of choice•For 8 consumers in 10, taste of the drinks, occasion ofconsumption and their mood at that moment determine thechoice of alcoholic drinks.•For only 6% of consumers, price is the first criterion of choice.There are no significant differences by age group.•Consumers in all 4 countries have similar profiles in terms ofcriteria of choice.•The most typical occasions when alcoholic drinks areconsumed for more than 7 consumers in 10 are social eventsoutside the home: parties/outdoor events, special occasions,when out with friends.Alcohol price and consumer behaviourThe Brewers of Europe / April 200970
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To be completed by NextEra Health &
Page 6 and 7:
Presentation of the surveyAlcohol p
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The Brewers of Europe•The Brewers
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2. Methodology2.1. Target populatio
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ResultsAlcohol price and consumer b
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How often did Europeans consume alc
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How often did Danes consume alcohol
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How often did Portuguese consume al
Page 20 and 21: On a typical drinking occasion, how
Page 22 and 23: On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
Page 60 and 61: Efficient measures to reduce alcoho
Page 72 and 73: For a majority of people, a price i
Page 74 and 75: A price increase would have a diffe
Page 76 and 77: Appendix:questionnaireAlcohol price
Page 78 and 79: QuestionnaireConsumption habits1) W
Page 80 and 81: Questionnaire4) How often do you dr
Page 82 and 83: QuestionnaireShow the same list as
Page 84 and 85: Questionnaire9) To what extent do y
Page 86 and 87: Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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