German drinking behaviours - The Brewers of Europe

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For a majority of people, a price increase would notaffect their overall level of alcohol consumption• Only 30% of consumers would drink less in general if the priceof all alcoholic drinks were to increase by 25%.• 35% would just drink the same whilst 15% would just changetheir purchasing behaviour• 18% would drink less often but not necessarily drink less ingeneral.• The price increase would, unsurprisingly, hit the poorestsections of the population most, whilst the richest people are mostlikely to just continue consuming the same.• Meanwhile, the youngest group (aged 18-25) would be themost likely to just change their purchasing behaviour (e.g. Turn tothe cheaper options).Alcohol price and consumer behaviourThe Brewers of Europe / April 200971
A price increase would miss the target• A price increase has the biggest impact on the people whoalcohol policies should not be targeting and has the smallestimpact on the target problem.• A price increase would hit the light and moderate consumers’consumption levels most, whilst the regular irresponsible andregular binge drinkers are much more likely than the averageconsumer to just change their purchasing behaviour.• A price increase can affect all categories of consumers, yet:• Only 1.8% of Europeans fall into the category of being regular irresponsibleconsumers who would drink less in general as a result.• Only 1.65% of Europeans are regular binge drinkers who would drink less ingeneral as a result.Alcohol price and consumer behaviourThe Brewers of Europe / April 200972
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To be completed by NextEra Health &
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Presentation of the surveyAlcohol p
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The Brewers of Europe•The Brewers
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2. Methodology2.1. Target populatio
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ResultsAlcohol price and consumer b
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How often did Europeans consume alc
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How often did Danes consume alcohol
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How often did Portuguese consume al
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On a typical drinking occasion, how
Page 22 and 23: On a typical drinking occasion, how
Page 24 and 25: How often do Europeans drink 5 or m
Page 26 and 27: How often do Danes drink 5 or more
Page 28 and 29: How often do Portuguese drink 5 or
Page 30 and 31: On which occasions do Czechs who dr
Page 32 and 33: On which occasions do Germans who d
Page 34 and 35: How to read the resultsIn order to
Page 36 and 37: European drinking behavioursBased o
Page 38 and 39: Danish drinking behavioursBased on
Page 40 and 41: Portuguese drinking behavioursBased
Page 42 and 43: Binge drinking frequencyExtremely r
Page 44 and 45: What is the first criterion for Eur
Page 46 and 47: What is the first criterion for Dan
Page 48 and 49: What is the first criterion for Por
Page 50 and 51: If the price of all drinks were to
Page 52 and 53: If the price of all drinks were to
Page 54 and 55: 3. Measures to reduce alcohol abuse
Page 56 and 57: General attitude amongst Czechs who
Page 58 and 59: General attitude amongst Germans wh
Page 60 and 61: Efficient measures to reduce alcoho
Page 70 and 71: ConclusionsAlcohol price and consum
Page 74 and 75: A price increase would have a diffe
Page 76 and 77: Appendix:questionnaireAlcohol price
Page 78 and 79: QuestionnaireConsumption habits1) W
Page 80 and 81: Questionnaire4) How often do you dr
Page 82 and 83: QuestionnaireShow the same list as
Page 84 and 85: Questionnaire9) To what extent do y
Page 86 and 87: Nobody’s UnpredictableIpsos Belgi
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German drinking behaviours - The Brewers of Europe

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