German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
German drinking behaviours - The Brewers of Europe
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If the price <strong>of</strong> all drinks were to increase by 25%,what would <strong>German</strong>s who drink most likely do?<strong>German</strong>yBase : Total Consumers <strong>of</strong> Alcoholic Drinks in DE n=677Drink less in general34%Drink less <strong>of</strong>ten28%Drink the same18%27% for regular binge drinkersChange purchasingbehaviour17%21% for regular irresponsible consumers26% for occasional irresponsible consumers20% for regular binge drinkersOther3%Alcohol price and consumer behaviour<strong>The</strong> <strong>Brewers</strong> <strong>of</strong> <strong>Europe</strong> / April 200951