link no. 59 customer magazine spun yarn systems - Rieter
link no. 59 customer magazine spun yarn systems - Rieter
link no. 59 customer magazine spun yarn systems - Rieter
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30 LINK <strong>59</strong> . 1 /2012<br />
RIETER INSIDE<br />
The Comfort of Competence –<br />
the video clip<br />
Advertising spots tell us entire stories every day – in the space of a few<br />
seconds. <strong>Rieter</strong>’s total offering, the advantages enjoyed by <strong>customer</strong>s<br />
with <strong>Rieter</strong> as their <strong>systems</strong> supplier – these are explained in the<br />
“The Comfort of Competence” campaign. A brief, unconventional advertising<br />
spot illustrates the new campaign in an exciting way.<br />
Fig. 1 Behind the<br />
scenes: video recording<br />
of the textile trial.<br />
Fig. 2 The camera<br />
focuses on the <strong>Rieter</strong><br />
sales engineer.<br />
Fig. 3 Perfect lighting<br />
of the scene for the<br />
video clip.<br />
“The Comfort of Competence” is the <strong>customer</strong> benefit<br />
provided by <strong>Rieter</strong> Spun Yarn Systems. <strong>Rieter</strong> is<br />
a strong, competent partner, dedicated to making<br />
<strong>customer</strong>s’ lives easier by offering care and support<br />
from the initial investment discussions to the successful<br />
operation of a spinning mill.<br />
1 2<br />
3<br />
The new advertising spot illustrates just this message<br />
and puts the focus on the comfortable armchair,<br />
which serves as a metaphor for <strong>Rieter</strong>’s machines<br />
and services.<br />
The history of a project with <strong>Rieter</strong><br />
The spot shows a project undertaken with <strong>Rieter</strong> in<br />
simplified form. It starts with discussions between<br />
a <strong>customer</strong> and a <strong>Rieter</strong> salesman, who provides the<br />
<strong>customer</strong> with expert advice on all 4 spinning processes.<br />
The signed project is then laid out in 3D on<br />
the computer and adapted to the <strong>customer</strong>’s wishes.<br />
<strong>Rieter</strong> then conducts various textile trials with<br />
the <strong>customer</strong>’s raw material in order to establish the<br />
precise spinning parameters. The machines supplied<br />
are installed quickly and reliably in a coordinated<br />
team effort by <strong>Rieter</strong> fitters. Before the installation<br />
is handed over to the <strong>customer</strong>, quality tests are performed<br />
– and certified after successful completion.<br />
<strong>Rieter</strong> celebrates the climax of these operations – the<br />
handover of the installation – together with the <strong>customer</strong>.<br />
The satisfied <strong>customer</strong> raises his glass with<br />
<strong>Rieter</strong> employees in a toast to the successful completion<br />
of the project.<br />
Now watch it!<br />
Visitors to our exhibition stand at the ITMA in Barcelona<br />
were already able to watch the new advertising<br />
spot or were shown it on an iPad by a <strong>Rieter</strong> sales<br />
engineer.<br />
The advertising spot is <strong>no</strong>w accessible for viewing<br />
on the <strong>Rieter</strong> website. Use this printed QR code to<br />
view it in comfort on your mobile<br />
phone. 12-114 •<br />
Michel Gelin<br />
Senior Marketing Manager<br />
Winterthur<br />
michel.gelin@rieter.com<br />
http://bit.ly/IC1dEN
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