Annual report 2010

JSC IDGC Holding. Annual Report 201013.Public Relations,Government Relations,International Cooperation,and Participationin Conferences andExhibitionsPublic Relations (PR)The key area of activity of JSC IDGC Holding aimedat establishing and developing favorable relationswith the electricity consumers and the generalpublic and at strengthening its business corporatereputation and increasing the share of publicitycapital (image property) in the Company’s marketvalue is public relations (communications).The center of responsibility for organizing meetingswith the general public, mass media, the academiccommunity, veteran and youth organizations,international cooperation, the Company’scongress, exhibition, charitable and sponsoractivities is the Department for InformationPolicy and Communications (DIPC).DIPC develops and coordinates the implementationof the Company’s communication strategyand uniform reputation policy. In 2010, the mainefforts were aimed at developing the Concept ofUniform Internal and External CorporateInformation Policy (hereinafter, the “Concept”),an internal local document specifying ideological,organizational and methodological fundamentalsfor the preparation, submission and distributionof the information about the Company’s activitiesas well as the principles, areas and forms of informationsupport for the activities of the Companyand the SDCs of JSC IDGC Holding. The Instruction“On the Procedure for Preparing, Providing, andDisseminating Information About Activities ofJSC IDGC Holding,” approved and enacted by Orderof CEO of JSC IDGC Holding No. 488, datedNovember 15, 2010, formed the organizationaland methodological basis of the Concept.102