Annual report 2010

13. Public Relationsintroduces into the readers’ and scientific languagenew materials and artifacts dedicated tothe shaping and development of Russia’s electricitydistribution grid sector.Creation of the photo album titled “IDGCConstellation” was a systemic image event. Forthe first time, it accomplished the objective ofcombining, in a harmonious manner, the logotypesof all operating companies of IDGC Holdingin line with the uniform corporate identity.In collaboration with the Bauman Moscow StateTechnical University, the Company reprinted thebook “Afterwar Prospects for the RussianIndustry” by Professor V.I. Grinevetsky, an ideologistof the GOELRO Plan development, the firstelected rector of the Moscow State University.The Corporate Identity Commission continued tofunction. Following its recommendations, two110/10 kV substations falling within the area ofresponsibility of JSC IDGC of the Urals and JSCIDGC of the Center were given honorable dispatchingnames in commemoration of the 90thanniversary of GOELRO.To commemorate the merits of A.N. Semyonov,Chairman of the Council of Veterans of theMinistry of Energy of the Russian Federation, formerDeputy Minister of Energy and Electrificationof the USSR (1977–1992), one of 110/10 kV substationsof MOESK was given honorable name“Semyonovskaya.”In July 2010, the management and veteran communityof the Company took part in the memorableformal events commemorating the 100thanniversary of P.S. Neporozhny, Minister of Energyand Electrification of the USSR (1962–1985),organized in collaboration with the Council ofVeterans of the Ministry of Energy of the RussianFederation.With a view to renovate the electricity distributiongrid sector, implement innovative programs,integrate the mechanical engineering and electricityindustries and to fulfill the requirements ofFederal Law No. 261-FZ of November 23, 2009, “OnEnergy Efficiency Enhancement and EnergyConservation,” in 2010, under certain cooperationagreements, the Company developed interactionwith the National Technology and InnovationChamber, the All-Russian Public OrganizationRussian Engineering Union, supported communicationswith the Civic Chamber of the RussianFederation and OPORA RUSSIA, Russian Non-Governmental Organization for Small and MediumEntrepreneurship.On December 14, 2010, JSC IDGC Holding enteredinto an Agreement with the Union of Small Citiesof the Russian Federation aimed at optimizingrelations between the electric grid companies andmunicipalities in network connection to the electricitydistribution grids and at delivering theobjective of developing the electric grid infrastructureof single-industry towns.With a view to strengthen moral power and renderspiritual support to the employees of IDGCHolding, in which the Russian Orthodox Church hashistorically had a great and significant role to play(more than 6,000 cathedrals and monasteries arelocated in the regions in which the SDCs of JSCIDGC Holding operate) and to develop social partnership,on September 24, 2010, the Companyentered into a Cooperation Agreement with theRussian Orthodox Church. In collaboration withorthodox institutions, IDGC Holding is implementingthe projects titled “Energy Efficient Cathedral”and “Energy Efficient Monastery”. The CivicChamber of the Russian Federation took part indeveloping the “Energy Efficient School” project.For the purpose of developing communicationwith the academic community of IDGC Holdingand research and development entities, theScientific Division for the Issues of Fuel andEnergy Sector Security established under theguidance of N. N. Shvets, Director General of theCompany, continued to work to integrate theachievements of the fundamental and industrialscience in the management of electricity distributiongrids. About 100 employees of IDGC Holdingand partner entities holding academic degreesfocused their efforts on solving the issues ofenergy efficiency and energy conservation, industrialsafety of energy facilities, environmentalsafety of the energy industry, reliability andsafety of the national power supply system, evolutionof the fuel and energy sector in the contextof geopolitical, social and economic processesand the management of assets and land resourcesin the energy industry.105