Annual report 2010

13. Public RelationsIts implementation is ensured by the unified publicrelations functions (Departments, Divisions,Functions of the SDCs of the Holding Company),coordinated by DIPC.For the purpose of mitigating the reputationalrisks faced by the Company and its SDCs as a resultof emergency situations (process failures, accidents,incidents involving the personnel, acts ofterror at the facilities, etc), a special communicationstechnology for crisis management wasdeveloped and implemented. Its implementationduring the elimination of the consequences ofnatural anomalies by the operational personnel ofthe SDCs of JSC IDGC Holding in the Ulianovsk,Samara, Moscow and other regions of the CentralRussia in November and December 2010 allowedbuilding professional relations with the electricityconsumers and the general public, providingthem with the objective and complete informationabout the progress and outcome of emergencyresponse operations.To perform brand communications in line with theuniform (corporate) identity, the Company establishedthe still-existing Commission to develop theUniform Corporate Identity of IDGC Holding. Inaccordance with its recommendations the elementsof corporate identity of JSC IDGC Holding wereincorporated into the brand architecture of theSDCs of the Holding Company. Since July 12, 2009,the updated version of the Company’s website,including its English-language version, has functioned.The structures of the corporate websites ofall SDCs of JSC IDGC Holding were unified into acommon system of corporate web communications.The quantity of news about the activities of theCompany and its SDCs produced in the Internetcommunity increased 3-fold year-on-year. Theinformation flows of PR and GR messages were synchronized.There have been the first signs of a trendtoward the growing quantity of visitors of JSC IDGCHolding’s website. In the second half of 2010, theirquantity increased more than 2.5-fold year-on-year.103