Annual report 2010

13. Public RelationsThe Community Liaison Office of CEO of theCompany held three on-site meetings on therequests of citizens caused by systemic problemsin the electricity industry and imperfect legislationin the field of network connection for electricityconsumers. Specifically, the Working Groupinitiated the project for holding a roundtable onthe ratio of various materials (wood, reinforcedconcrete, metal, composites) in the manufacturingof distribution line towers involving theCompany and the SDCs of the Holding Company,the representatives of manufacturers, the academiccommunity and the general public.Media RelationsThe center responsible for organizing interactionwith federal, regional and foreign mass media,Internet periodicals, TV channels, radio stationsand news agencies is the Press Center of theCompany.During 2010, the Press Center developed andimplemented about 150 news topics, regardingwhich 18,300 materials mentioning JSC IDGCHolding were published. More than 80% of publicationswere positive. The target audience ofthese messages initiated by the Press Center wasabout 22.5 million people and its economic effectexceeded RUB 10 billion 893 million.As part or rendering information support for theactivities of the Company and the SDCs of theHolding Company, the Press Center prepared andpublished 216 event-covering and topical pressreleases in the on-line and printed mass media.In 2010, Russia 24 TV Channel continued tobroadcast the Energy Sector. Industry Overviewprogram at the initiative of DIPC. A total of 144 TVprograms were produced (about 17.5 hours of airtime),including 48 original editions and 96replays. They covered the main trends and eventsin the electricity distribution grid sector, includingmore than 50 synchronous interviews with theCompany’s top managers and 80 expert estimatesfrom reputable electric power entities and executives.On October 26, 2010, the TV program washighly assessed by the Presidential Commissionfor Modernization and Technological Developmentof Russia’s Economy.2010 saw the establishment and registration asmass media of the power engineering magazine ofJSC IDGC Holding titled Distribution Lines:Leadership. Efficiency. Professionalism, whichblended in with the configuration of corporateand industrial mass media. The magazine’s circulationis 5,000 copies. The publication of theonline version of the Distribution Lines magazineon the homepage increased 2.5-fold the quantityof resource visitors.To support the most talented authors covering inmass media the problems faced by Russia’s electricitydistribution grid sector, the Company successfullyheld the Second All-Russian Competitionfor Journalist Papers titled “Electric Grids 2010.”Its participants are more than 370 journalistsfrom over 50 constituent entities of the RussianFederation, submitting about 200 materials. Thewinners were identified in seven categories,namely: “Let the Light Be!,” “Special EnergyForces,” “Reliable. Simple. Efficient,” “DirectCurrent,” “Industry Faces,” “History Light” and“Energy Conservation.” The come from theArkhangelsk, Kursk, Ulianovsk and MoscowRegions and the Republic of North Assetia –Alania.107