Evaluation Sourcebook (.pdf) - School of Natural Resources and ...

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STRATEGIESRestore/Manage | Econ./Comm. Develop | Law/Policy | Education/Outreach | OrganizationEconomic and community developmentATTRACTING NEW BUSINESSES OR INVESTORSBased on indicators of your community’s economy (rates of local investment, number ofjobs paying a livable wage, etc.), your project may have decided that in order to boosteconomic activity or diversify the economy, you need to attract new businesses or investors.This could include activities such as:• Identify and provide incentives for specific innovative or sustainable businesses tocome to your town and/or• Improve infrastructure, recreational opportunities, services or other amenities thatwould make your community more attractive to investors.To determine the effectiveness ofyour investment activities lookfor progress toward theeconomic, social and ecologicalobjectives you hope to achievewith this strategy, consideringespecially the balance betweeneconomic and ecological goals.Here, we focus on how well youare implementing this strategy.Sample evaluation questions and indicatorsX How well have we planned our strategy to attract new business/investors?To what extent have we determined what would make our community more attractiveto investors? Reasons for attracting new business are clear and agreed uponTarget investors/businesses or business types have been identified in concertwith economic and ecological goals and valuesQuantity and quality of community input on desired businessesAmount of funds available compared to estimated costs of attracting newbusiness/investorsNumber of meetings, phone calls or focus groups with potentialinvestors/businessesNumber of action plans developed from group meetingsNumber of meetings/focus groups with local/state politicians, communitymembers, etc.X To what extent are we improving attractiveness to investors? Number of new roads/buildings being developedNumber of new parks/green spaces being developedNumber of new policies that give tax incentives for investmentSurveys of potential investors or businesses about degree of interestQuantity and quality of promotional materials createdEcosystem Management Initiative 186
INTRODUCTION OBJECTIVES THREATS ASSETS STRATEGIESX Have we succeeded in attracting new businesses/investors to the community?Are they the kinds of businesses/investors we hoped to attract? Number and type of new businesses established over the past year, comparedto five years ago or to a neighboring communityPercent unemployment in communityPercent of local economy products that meet sustainability certification orstandards (such as certified timber, organically grown food, etc.)Community surveys or focus groups about changes in quality of life,employment opportunities, etc.Data sources• State and local government agencies data• Interviews/focus groups of local business owners and investors• Chamber of Commerce• Business and Economic growth division of state/local governments• Regional Economic Information SystemsExampleUmbagog Area Chamber of Commerce: The town of Errol, NH historically hasdepended upon the forest products industry for its economic livelihood. By the early 1990s,however, the forest industry had become so mechanized that job opportunities for manyresidents began to disappear and the community’s economic future became uncertain. In1991, around the same time that the local paper company was folding, the U.S. Fish andWildlife Service designated Lake Umbagog, an area adjacent to Errol, as the UmbagogNational Wildlife Refuge. Business owners in Errol joined together with businesses in othernearby communities to create the Umbagog Area Chamber of Commerce. Among otherinitiatives, the Chamber launched a tourism and recreation marketing campaign, promotingErrol as a four-season recreation area. As a result, twenty-three new businesses havestarted since the Refuge was established, and a total of seven campgrounds and two stateparks have opened as well. As of late 2000, Chamber members estimate that approximately$100,000 per year was being spent in the area as a result of the Refuge, with a noticeableincrease in the number of annual visitors to Errol, particularly those engaging in canoe andkayak trips.For more information, see http://www.northernforest.org/tech_success.htm.Evaluation Sourcebook 187
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SOCIAL OBJECTIVES..................
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SUPPORT OF KEY PEOPLE OR ORGANIZATI
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Ecosystem Management Initiative 2
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INTRODUCTIONMULTIPLE MEASURES OF PR
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INTRODUCTIONWHAT MAKES A GOOD INDIC
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INTRODUCTIONHOW TO USE THE SOURCEBO
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INTRODUCTIONHow do I use the Source
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INTRODUCTIONSOURCES OF INFORMATION
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ECOLOGICALOBJECTIVESLandscape | Hab
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THREATSEcological | Management | So
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THREATSIntroductionHOW TO IDENTIFY
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Page 222 and 223: INDEXAcquisitions, 28, 31, 180Adapt
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