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Evaluation Sourcebook (.pdf) - School of Natural Resources and ...

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INTRODUCTION OBJECTIVES THREATS ASSETS STRATEGIESHOW TO IDENTIFY AND EVALUATE YOUR PROJECT’S SOCIAL OBJECTIVESThe social <strong>and</strong> economic topics <strong>and</strong> indicators contained in this <strong>Sourcebook</strong> can be used as aspringboard to help you think about your own project’s objectives <strong>and</strong> progress. You canhone in on the most important aspects for your community by considering the following.What are the priorities for your community?When setting specific social objectives <strong>and</strong> prioritizing what about your community youshould evaluate consider:• Characteristic <strong>and</strong>/or unique features <strong>of</strong> your community (local industries, historicbuildings, type <strong>of</strong> economy,l<strong>and</strong> use <strong>and</strong> demographic information)• Aspects <strong>of</strong> your community that are most vulnerable to outside threats (loss <strong>of</strong> jobs,loss <strong>of</strong> affordable housing, change in l<strong>and</strong> uses, change in development patterns,changes in education programs).• Aspects <strong>of</strong> your community most closely tied to the health <strong>of</strong> ecosystems (resourcedependentjobs, recreation opportunities, human health, etc.)• What do people value or care about? Consider running focus groups or interviews toask community members what matters most to them.What is realistic?Social goals cannot be set without considering• What are the ecological limitations to resource use? How do they compare topeople’s expectations? A purely social or economic approach to management or onethat attempts to ignore long-term ecological impacts will not be successful becauseit is unrealistic.• Within what time frame <strong>and</strong> budget do you hope to achieve your objectives?What level or amount <strong>of</strong> change from current conditions is feasible for your projectto accomplish?• What are the starting conditions? How much can they be changed?A COMMUNITY PROFILEThe Southeast Michigan Council <strong>of</strong> Governments (SEMCOG) produces community pr<strong>of</strong>ilesto provide a “picture” <strong>of</strong> the social <strong>and</strong> economic condition <strong>of</strong> counties <strong>and</strong> communities inSoutheast Michigan. The pr<strong>of</strong>ile includes measures <strong>of</strong> human populations, employment, <strong>and</strong>l<strong>and</strong> use. You might find the glossary <strong>of</strong> these data helpful to determine how your projectcould assess your community:http://www.semcog.org/data/communitypr<strong>of</strong>iles/glossary.htmNext: Two-page spreads on specific social <strong>and</strong> economic objective topics<strong>Evaluation</strong> <strong>Sourcebook</strong> 59

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