Corporate Magazine 2012 - Boehringer Ingelheim

WORLD DIABETES DAYWorld Diabetes Day (WDD) is celebrated every year on 14 NovemberIt engages millions of people worldwide in diabetes advocacy andawareness. The campaign draws attention to issues of paramountimportance to the diabetes world and keeps diabetes firmly in thepublic spotlight. In 2012, Boehringer Ingelheim for the fourth consecutiveyear supported the Life for a Child programme by donatingthe proceeds of a 3km employee run that was held at the company’sheadquarters. A total of EUR 20,000 was donated to the programmeinitiated by the International Diabetes Federation (IDF).and take to their healthcare providersto discuss during visits.A day to raise awarenessOn each World Diabetes Day (WDD) on14 November, Boehringer Ingelheimconducts a number of diabetes awarenessraisingactivities among its employees.In 2012, an internal communicationcampaign designed to increase theunderstanding of the global diabetes epidemicpromoted healthy diet and activelifestyle. Special lunchtime menus wereoffered with the opportunity to let employeestest their blood sugar levels.10,000 children with diabetes in developingcountries through fundraisingand monetary contributions.The financial support that BoehringerIngelheim provided in 2012 will go directlyto diabetes centres in these countries,enabling them to provide the ongoingclinical care and diabetes educationthat children need to stay alive.MY WELL PLANNERMy Well Planner is designed tohelp adults with type 2 diabetesand their healthcare providerswork together to set small lifestylegoals at their own pace, buildingtoward bigger goals in the future.Patients in the USA can registerand create their own “My WellPlanner” account at:www.mywellplannerinfo.com.Support for the “Life for a Child”programmeOver 450 employees participated in a3km run with the knowledge that eachkilometer completed would be convertedinto a financial contribution to the“Life for a Child” programme initiatedby the International Diabetes Federation(IDF).This international aid programme provideslife-saving support to more than78Boehringer Ingelheim annual report 2012