Corporate Magazine 2012 - Boehringer Ingelheim

our businessesperspectives for better health#3.2FUTURE PROSPECTS FOR CONSUMER HEALTH CARE (CHC)STAY HEALTHY TO ENJOYYOUR FREEDOMNowadays, people live longer due to better living conditions andbetter public and private healthcare systems. To contribute toimproving the health of an ageing society, we implemented aninnovation programme and understand better the quality oflife needs of people between 50 and 65 years old, the so-called“young-timers”, and bring new solutions for them.People born in the 1950s and 1960sform a large demographic group togetherwith the baby boomers, and representthe largest demographic group in mostdeveloped countries. They also hold avery large part of many countries’ economicwealth.Health and lifestyle solutionsPeople live longer and want to maintaintheir health and quality of life for aslong as possible. Retirement is probably,together with family and health-relatedtopics, one of the major concerns forthis age group. It can completely changepeople’s habits from one day to another,impacts incomes and can be life-changing.Some people face it with enthusiasmand others with fear.Their biggest needs and demands includehealth and lifestyle services especiallydesigned for them. BoehringerIngelheim is de veloping specific healthand lifestyle solutions and services forpeople aged 50 and over.MobilityPart of our current innovation programmefor “young-timers” is relatedto their mobility.The most common mobility ailmentsare back pain (sciatica or slipped disc),joint ache (arthritis, arthrosis, bursitis,tendinitis or gout), osteoporosis orconditions like varicosis or haemorrhoids.Through our innovation programme,we are working with experts who havepointed out the importance of beingproactive when mobility problems appear.New solutions also need to bemore personalised, more preventive andoffer clear guidance on how to manageproblems.MOBILITY – “YOUNG-TIMERS”Mobility is part of our innovationprogramme for “young-timers”,people between 50 and 65 yearsof age.Stay healthy to enjoy your freedom 89