Corporate Magazine 2012 - Boehringer Ingelheim

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“The perspectives that open upunexpectedly in the canyon, whichis about 1.5 km long, are so varied,because of the different lighting,colours and forms. So every stepturns into an experience, generatingcuriosity, excitement and fascination.”(Antelope Canyon, Arizona,USA)klaus fleischmannproject leaderingelheim, germany36° 51' 27" N, 111° 22' 19" Wantelope canyon, arizona, usa
our businessesperspectives for better health#3.2FUTURE PROSPECTS FOR CONSUMER HEALTH CARE (CHC)STAY HEALTHY TO ENJOYYOUR FREEDOMNowadays, people live longer due to better living conditions andbetter public and private healthcare systems. To contribute toimproving the health of an ageing society, we implemented aninnovation programme and understand better the quality oflife needs of people between 50 and 65 years old, the so-called“young-timers”, and bring new solutions for them.People born in the 1950s and 1960sform a large demographic group togetherwith the baby boomers, and representthe largest demographic group in mostdeveloped countries. They also hold avery large part of many countries’ economicwealth.Health and lifestyle solutionsPeople live longer and want to maintaintheir health and quality of life for aslong as possible. Retirement is probably,together with family and health-relatedtopics, one of the major concerns forthis age group. It can completely changepeople’s habits from one day to another,impacts incomes and can be life-changing.Some people face it with enthusiasmand others with fear.Their biggest needs and demands includehealth and lifestyle services especiallydesigned for them. <strong>Boehringer</strong><strong>Ingelheim</strong> is de veloping specific healthand lifestyle solutions and services forpeople aged 50 and over.MobilityPart of our current innovation programmefor “young-timers” is relatedto their mobility.The most common mobility ailmentsare back pain (sciatica or slipped disc),joint ache (arthritis, arthrosis, bursitis,tendinitis or gout), osteoporosis orconditions like varicosis or haemorrhoids.Through our innovation programme,we are working with experts who havepointed out the importance of beingproactive when mobility problems appear.New solutions also need to bemore personalised, more preventive andoffer clear guidance on how to manageproblems.MOBILITY – “YOUNG-TIMERS”Mobility is part of our innovationprogramme for “young-timers”,people between 50 and 65 yearsof age.Stay healthy to enjoy your freedom 89
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Value through InnovationCorporate M
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our businesses66 [ prescription med
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value through innovationperspective
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56° 40' 59" N, 5° 6' 14" Wglencoe
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56° 40' 59" N, 5° 6' 14" Wglencoe
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PERSPECTIVES FORSOCIETYIn all our a
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50 NATIONSPeople from around 50 nat
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“RLDP journey: a great learning o
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SHONA MCDONALD, SHONAQUIP[ south af
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SEHNAZ LAYIKEL, RUSIHAK[ turkey ]he
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Thalita Guimaraes joins the “Boeh
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When handling chemicals, employees
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11 With its own wastewater treatmen
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21 Dr Carolyn R. Bertozzi received
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PERSPECTIVES FOR THE SOCIETYOF TOMO
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The opening ceremony of IMB:Interac
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CIRCUIT MECHANICS OF EMOTIONSUnders
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BIBERACH UNIVERSITY OF APPLIEDSCIEN
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22° 41' 0" S, 14° 32' 0" Eswakopm
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22° 41' 0" S, 14° 32' 0" Eswakopm
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Page 74 and 75: OUR CARDIOVASCULAR PORTFOLIOaggreno
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Page 78 and 79: FINDING THE RIGHT MOLECULE“Findin
Page 80 and 81: PATIENTS AT CARDIOVASCULAR RISKMost
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Page 84 and 85: WORLD DIABETES DAYWorld Diabetes Da
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Page 90 and 91: Rapid progress in global healthcare
Page 92 and 93: KEY GOALS OF GLOBAL BUSINESS SERVIC
Page 96 and 97: OUR GLOBAL SWITCH TEAMThe Switch un
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Page 106 and 107: OUR GLOBAL SCIENTIFIC NET WORKIN AN
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Page 138 and 139: IF YOU HAVE ANY QUERIES OR COMMENTS
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usiness year 2012our companyOUR COM
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usiness year 2012the shareholders
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product portfolioa selection2012PRO
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usiness year 2012financial data2006
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www.boehringer-ingelheim.comannualr
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Corporate Magazine 2012 - Boehringer Ingelheim

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