Corporate Magazine 2012 - Boehringer Ingelheim

BEHAVIOUR CHANGE INTYPE 2 DIABETESThe goal of the Healthrageous’ internetbaseddiabetes programme is to leveragetechnology in a way that makes thepersonalised journey of self-managingdiabetes easier and more effective.PERSPECTIVES ON INNOVATIVEBUSINESS MODELSMore complex technologies are able toscreen and provide medical care fromthe patient’s own home, facilitating accessto our ever aging population.Healthcare is changing. Over the next decade, the focus will switchfrom products towards integrated solutions and service offerings.Beyond medications it means combining numerous solutions intoa healthcare provision model that addresses the needs of patientsand healthcare providers alike.HEALTHRAGEOUS, INC.Digital coaching and a wirelessglucose meter transmitting datato clinical monitors.New healthcare business models are focusingtowards innovative integratedsolutions that seek to support patientsin prevention, and through the treatmentand management of their disease.These can include simple solutions thatallow a patient to monitor their conditionfrom home, providing them a moreaccurate view of the effectiveness oftheir actions and motivating them tofollow their treatment plan and activitiesto achieve better results.The emerging alliance between medicineand technology will lead to morepredictive, personalised and effectivemedical care. These measures aim toremove obstacles and encourage patientsand healthcare providers down acommon path where quality of life andhealthcare outcomes are improved.The shift towards integrated healthcaremodels can be seen as an evolution towardshighly effective holistic treatmentsolutions. Boehringer Ingelheimhas a department called Business Model& Health Care Innovation (BM&HCI),in order to further shape these changesand to improve knowledge, competenciesand capabilities in this area.82Boehringer Ingelheim annual report 2012