Corporate Magazine 2012 - Boehringer Ingelheim

our businessesperspectives for better healthMAKING SELF-MANAGEMENT OF TYPE 2 DIABETESEASIER AND MORE EFFECTIVEWireless blood glucoseInternet-based clinical monitoringA B Cmeasurement+ digital coachingIntervention on changes inlifestyle behavioursreportingon selftrackingmessages,reminders andalertsSupporting the patientThe department is looking at supportingthe entire patient journey. This includesimaging, diagnostics and predictiveanalytics, that help identifyingpatients early on. It also comprises consumersensors, devices or monitors,codified and standardised protocolbasedpathways, as well as behaviourmodification tools that leverage scienceand economics.BM&HCI has been tasked with exploringopportunities for collaborative innovationthrough pilot programmesand partnerships, which drive superiorhealth benefits for patients, while facilitatingthe delivery of improved care byproviders.BM&HCI works to extensively networkwithin the company to assess potentialneeds and uncover ideas for potentialprojects early on.Simultaneously, via external partnershipswith academia and a variety ofdifferent industry partners, the departmentis building knowledge and relationships,including with partners nottypically associated with the healthcareindustry.In all, we are working to find and evaluatethe best solutions and businessmodels from a variety of sources.Cooperation with Healthrageous, Inc.Boehringer Ingelheim and Healthrageous,Inc., a digital health managementcompany, will evaluate in a pilotstudy a lifestyle behaviour modificationprogramme to improve the health statusof people with type 2 diabetes.Study participants will experience adigital technology intervention combiningdigital coaching and a wireless glucosemeter transmitting data to clinicalmonitors. The internet-based tool willallow an evaluation of the interventionon changes in lifestyle behaviours, glucosecontrol, additional medical parametersand medication adherence.DIGITAL COACHING ANDBIOMETRIC FEEDBACKIn the first phase 200 adults diagnosedwith type 2 diabetes for atleast six months will have accessto Healthrageous’ digital diabetesself-management programme.The web and smartphone deliveredprogramme will include a personalisedaction plan with healthbehaviour improvement goals, biometricfeedback to demonstrategoal achievement and milestones,digital coach interaction, recognitionand incentives for progress,supply and strip refill ordering andmedication reminders.If the results show the expectedbenefits, the programme will beexpanded to encompass up toone thousand patients in severalcountries.Perspectives on innovative business models83