Untitled - Malaysian Institute of Planners

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Farah Diyanah Ismail, Abdul Azeez Kadar Hamsa & Mansor IbrahimAnalysis of Factors Influencing the Stated Preference of Academic Employees Towards Telecommutingin IIUM Campus, GombakField observational surveyThis survey was used to collect data related to traffic and road characteristics,parking demand and traffic circulation especially along major road on-campus.This is mainly to determine the rationale for the study. Field measurement onthe road dimensions along the major road was administered. The roaddimension at four different stretches along major roads in IIUM was measuredbecause of different dimensions at these stretches. The measurement of roaddimensions includes: carriageway width, width of pedestrian walkways, andwidth of landscape and drainage. Similarly, data on parking demand and trafficflow with the campus were also collected.Questionnaire surveyThe perceptions of academic staff on the various facets of telecommuting weredetermined by using a questionnaire survey approach. The questions werecarefully drafted not only for the purpose of avoiding irrelevant andinappropriate questions but also reducing the length of the questionnaire.Academic employees of IIUM were selected as the target population for thisstudy because of their involvement in telecommuting-compatible jobs such asresearch, and consultancy besides teaching and flexibility in working hours.Samples were selected because of high number of academic staff in IIUM, as itis extremely difficult to include the entire academic staff population. The totalsample size for this research was estimated by using Yamane (1967) formula.Refer to Equation (1).Nn =1 N (e) 2(1)Where: n = sample size, N = population size, e = the level of precision(assumed 10%). The total number of academic staff population in IIUMGombak campus was 1335 as given by Management Services Division, themain administrative wing of the University. The total sample size wascalculated to be 93 and rounded off to 100. The total population of the academicstaff was stratified according to Kulliyyah (faculties) and proportional sampleswere selected from each Kulliyyah (stratum). The proportional allocation ofsamples is determined by the following expression (Anderson, 1989). Refer toEquation (2).nn = N xi iN(2)© 2012 by MIP 48
PLANNING MALAYSIAJournal of the Malaysia Institute of Planners (2012)Where: n = sample units of ith stratum, N = population members of ithiistratum, n = sample size, N = population size.Table 1: Proportional allocation of sample according to Kulliyyah/DepartmentKulliyyah/DepartmentNumber of academicProportional AllocationemployeesSample units PercentageKAED 116 9 9%KENMS 143 11 11%KOE 225 17 17%KIRHS 258 19 19%INSTED 31 2 2%AIKOL 135 10 10%KICT 54 4 4%CELPAD 373 28 28%Total 1335 100 100%Source: Management Services Division of IIUM, 2011 & Primary Calculation, 2011Self-administered questionnaire survey forms were distributed to theacademic employees by applying convenience sampling method. It is mainly todecrease the expected high response rate. Sufficient time was given to therespondents to respond the questionnaire. One hundred and sixty nine (169)questionnaire survey forms were distributed but only 100 participants hadactually responded, a response rate of 57% (Table 2). The questionnaire formwas divided into three main parts consisting of travel characteristics,perceptions of telecommuting and background profile of the respondents.Table 2: Distribution of QuestionnairesKulliyyah/Department Questionnaires distributed Questionnaires received Response rateKAED 11 9 81.8%KENMS 21 11 52.4%KOE 29 17 58.6%KIRKHS 34 19 55.9%INSTED 5 2 40.0%AIKOL 20 10 50.0%KICT 8 4 50.0%CELPAD 41 28 68.3%Total 169 100 Average 57.1%Method of analysisSource: Primary Survey, 2011Relative Importance Index (RII) method was applied on the ordinal ranking datato determine the ranking of the identified factors/determinants on the variousaspects of telecommuting according to respondents’ preferences. RII formula isshown in Equation (3).49© 2012 by MIP
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