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Untitled - Malaysian Institute of Planners

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PLANNING MALAYSIAJournal <strong>of</strong> the Malaysia <strong>Institute</strong> <strong>of</strong> <strong>Planners</strong> (2012)Dorcus (1926) found that yellow had a higher affective value for the men thanwomen.Kendall Tau-b Correlation analysisKendall's tau is a measure <strong>of</strong> correlation, i.e. the strength <strong>of</strong> the relationshipbetween two variables. Kendall’s coefficient ranges from 0 to 1. Larger valuesindicate a stronger association among appraisers’ ratings. In order to reject thenull hypothesis, the p value (significant level) should be

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