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Role of HRD in Improving Governance in the SAARC Region• Man behind the machine is more important than the machine.• Development is a mindset just as war, peace, love and beauty.• ‘Soft power’ attributes contribute critically to developmentjust as other hard factors of production• Nations without hard resources such as China, Japan, Singapore,Korea etc have been able to develop with the help of ‘soft power’.• ‘Soft Power’enables the use of one’s s value system to achievemaximum development objectives.Importance of‘Soft Power’for DevelopmentBalance, Harmony, Discipline, Moderation, Tolerance, Order, Loyalty, Fellow Feeling,Family, Law, Society, Generosity, Self RespectRespect for Meritocracy, Freedom, Entrepreneurship, Innovation, Creativity,Laissez Faire, Imagination, Positivism Faire, Imagination, PositivismPacifism, Piety, Fairness,Individual spirit, exploration, invention, knowledge and technology,management, EngineeringOrganization, Ideological philosophy and Mass MobilizationAn ElectricModel of‘soft power’Truth, Generosity, Hospitality, Honor, Justice, Social solidarity, Courage,Bravery, Integrity, JusticeElementsPakistan can useas ‘soft power’Projection of Pakistani food such as Kabab, Biryani, sweets etcProjection of Pakistani fruits such as mangoes, Kinnos, etcMarketing Pakistan’s Sufi heritage such as Sufi shrines, fusion music etcReligious/historical tourism such as Nankana Sahib, Katas Raj, Henglaj,Taxila, Harappa, Moenjadaro, etcTextile products, handmade carpets , sports goods, Arts and CraftsTV Dramas, FilmsDesert and mountain safari51
SAARC Human Resource Development CentrePakistanPakistan is a naturally blessed country with the destiny of agreat powerPakistan is a gateway to half of world’s s population in China,India, West Asia and Central AsiaPakistan is a mini-worlgroups of the world Arab, Persian , Turk, Mongoloid, African,with representatives of all major racialAryan, African, Dravidian etc.Pakistan has eight climatic zones and fourteen vegetation zones,with varied topography and landscape.Pakistan boasts of the world’s s highest snow bound peaks,lush green valleys, plains, plateau, desert, marshes, mangroves,islands, delta and coastline.52
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Here - SAARC Human Resource Development Centre

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