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Illiteracy—The Price<br />
Illiteracy is an evil weed. Its roots spread<br />
and fasten onto and poison many aspects of<br />
a person's life and degrade the society that<br />
fails to eradicate it. Most obviously it denies<br />
its victims many of the aesthetic pleasures<br />
that enrich life. It makes a meaningful,<br />
productive education virtually impossible<br />
and leads to limitedjob opportunities, to<br />
frustration, depression, despair. Itsflowers<br />
may rangefrom personal misery to crime—<br />
to crimes against innocent people as well<br />
as against an uncaring society. The time to<br />
permanently uproot and eliminate the<br />
weed of illiteracyfrom the garden of human<br />
affairs is long overdue. The price of<br />
ignoring it isfar greater than the cost of<br />
weeding it out. —Edward Gottschall<br />
If you think<br />
the cost of<br />
education<br />
is high,<br />
think about<br />
ignorance.<br />
—Derek Bok,<br />
President,<br />
Harvard<br />
University.<br />
Second Prize<br />
Ms. Debra Bandelin<br />
Syracuse University,<br />
Syracuse, New York. 8 1/2 x 7 1/2"<br />
The artist describes the compositions<br />
appearing in this school notebook as<br />
' ...written by adults who are in the process<br />
of acquiring basic literary skills. They have<br />
taken the first step towards personal freedom,<br />
economic opportunity and security,<br />
social justice and dignity"<br />
Third Prize<br />
Mr. Rob Musters<br />
Academy St. Joost,<br />
Breda, the Netherlands. 351/2 x 46 1/2"<br />
Even comic strips may not be properly<br />
interpreted without being able to understand<br />
the characters' words.<br />
poverty that often accompanies the illiterate), safety (from the ability to read words ofwarning),<br />
adequate nutrition (from being able to read food product names and ingredients) and the ability<br />
to work at a responsible, rewarding job. To say nothing of the joy of creativity and imagination<br />
that is so often sparked by reading the words of others.<br />
In the last few years we have seen increasing public and private sector attention paid to this<br />
worldwide problem. Literacy programs have been active in recruiting volunteers to tutor those<br />
in their communities who are unable to read, but are eager to be able to do so.<br />
The United Nations has designated 1990 as International Literacy Yeai.<br />
It was fitting, therefore, that we address the problem of illiteracy in this year's Herb Lubalin<br />
International Student Design Competition. ITC was overwhelmed by more than 1300 entries from<br />
students in 30 countries who offered us their visual interpretations of Illiteracy—The Price,<br />
written by Edward M. Gottschall, recently retired editor of U&/c.<br />
Ironically, a surprising number of the entrants failed to properly read (and follow) the instruc-<br />
tions they were given. This not withstanding, the jurors were greatly impressed with the<br />
quality of the work that was submitted. One concern they voiced was the intended audience<br />
Third Prize<br />
Mr. Filip Heyduk<br />
College ofApplied Arts,<br />
Prague, Czechoslovakia. 191/2 x 27 1/2"<br />
This visual illustrates the inability of the<br />
illiterate to connect with the printed word.