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12 Serving on the jury were (left to right) Burton Kramer, Nancy Rice, Woody Pirtle, James Cross and Herbert Spencer. Third Prize Ms. Rosa Cho Pratt Institute, Brooklyn, New York. 8 1/2 x 11" The illiterate person could not respond to this letter marked urgent. 1 he words in this letter are mostly formed of random letters, representing how the printed word appears to an illiterate person. rs lEr8Ailk4 . AW: O...""/V 4J1 c tit tEk ;(:S ‘41! '7 . 41' V: ' (1!- 4 A ksr Eauptc.1%*,-- LOIN OEFE cp ( Arnote,,,( sii:848K-114 0041° 9.1 PEZA1 '44 ALE i.. "841,1E, 8 F:u15 CA rcm , V.- -: G 4 E'Sk' LAS t ME#4 P E '1 . ER150■ vi 111.,1-jEl Et 9 C9X8 NtER4RECIAEPt ICE i OE 144 1. OiEt4 SO WOK. qt.s VC4 - ECES EP 4ECHGLJELOCA. 118z; ocvs.fceN ENT*CV E: 1.0)46' tt4 USES IISALNIAOUSIM Crii,A4v1f£14 1:04' GSTEICLER Piert3OPAC Atr i.981051' 03ER LU F r ZENIVCR . 'ALS tilt 41.v.v,E97.! Third Prize Mr. Oliver Hartmann Hochschule fur Bildende Kunst, Braunschweig, West Germany. 8 1/2" diameter x 2" high The required text is presented as a bowl of alphabet soup. of the creations: were they directed toward literate or illiterate members of our society? They felt that this might have been better addressed in the original design brief that was presented' to the students. The piece awarded the first prize circumvented this question in that it could be interpreted by those who cannot read as well as those who can. Serving on the jury were James Cross (James Cross & Associates, Los Angeles), Burton Kramer (Burton Kramer Associates Limited, Toronto), Woody Pirtle (Pentagram Design, New York City) Nancy Rice (Rice & Rice Advertising, Minneapolis) and Herbert Spencer (London). The 42 winning pieces were exhibited at the ITC Center in New York City earlier this winter. The first prize of $5,000 and the 1989 Herb Lubalin Medal was awarded to Mr. Lawrence McGarvey, a student at the Fashion Institute of Technology in New York City. Ms. Debra Bandelir a student at Syracuse University in Syracuse, New York, was awarded the $2,500 second prize. Eight third prizes of $500 each were awarded to Ms. Rosa Cho (Pratt Institute, Brooklyn, New York), Ms. Theresa Duffy (Art Center College of Art and Design, Pasadena, California), Mr. Douglas J. Fuller (Syracuse University, Syracuse, New York), Mr. Peter Ham (Academy St. Joost, Breda, the Netherlands), Mr. Oliver Hartmann (Hochschule far Bildende Ktinste, Braunschweig, West Germany), Mr. Filip Heyduk (College of Applied Arts, Prague, Czecho- Third Prize Ms. Theresa Duffy Art Center College of Art and Design, Pasadena, California. 7 1/4 x 10" This shredded Webster's New World Dictionary is as useful to those who can read as a normal dictionary is to those who cannot.
Illiteracy Third Prize Mr. Peter Ham Academy St. Joost, Breda, the Netherlands. 34 x 451/2" The left side of this poster is perforated suggesting that illiteracy can be eradicated. Third Prize Mr. Douglas J. Fuller Syracuse University, Syracuse, New York. 141/4 x 41/4" The irony of this bumper sticker needs no explanation. slovakia), Mr. Rob Musters (Academy St. Joost, Breda, the Netherlands) and Mr. Alex Wittholz (Ontario College of Art, Toronto, Canada). The Herb Lubalin International Student Design Competition was established in 1984 to honor and perpetuate the memory of Herb Lubalin, internationally famed graphic designer, teacher, co-founder and principal of ITC, and editor of U&/c. The call for entries for this year's contest, Drive Smart, Drive Sober, appears on page 46 of this issue of UC9Dlc. Laurie Burns This exhibition is available to travel. For further information, please contact Laurie Burns at ITC, 2 Hammarskjold Plaza, New York, NY 10017; phone, (212) 371- 0699. Third Prize Mr. Alex Wittholz Ontario College of Art, Toronto, Canada. 18 x 22 1/2" The text, repeated throughout the piece in two colors and in small type, forms a typographic illustration. The resulting image proposes that the world of books is bolted shut to those who cannot read. HEADLINE: ITALIA BOOK PULLQUOTE, BOOK, BOLD TEXT: ITC ZAPF INTERNATIONAL LIGHT, LIGHT ITALIC, DEMI ITALIC, ITC SYMBOL BOOK CAPTIONS: ITC SYMBOL BOOK, BOOK ITALIC, BOLD Additional artists included in the exhibition: Mr. Robert S. Achten (Wellington Polytechnic, Wellington, New Zealand); Mr. Christoph Becker (Fachhochschule Dusseldorf, Dusseldorf, West Germany); Suki Berwyn-Jones (Maidstone College of Art, Maidstone, Kent, England); Mr. George Cheng (Pratt Institute, Brooklyn, NY); Ms. Trudy Cole-Zielanski (Pennsylvania State University, University Park, PA); Mr. Marco Crisari (London College of Printing, London, England); Ms. Katja Derr (Fachhochschule DOsseldorf, Dusseldorf, West Germany); Mr. Gunnar Friel (Fachhochschule DUsseldorf, Dusseldorf, West Germany); Ms. Nicola Ginzler (Academy of Art College, San Francisco, CA) Ms. Bettina Golk (Fachhochschule Dusseldorf, DOsseldorf, West Germany); Mr. Kevin D. Hem (Syracuse University, Syracuse, NY); Ms. Kirsten Hesse (Fachhochschule Darmstadt, Darmstadt, West Germany); Ms. Janca Huysmans (Academy St. Joost, Breda, the Netherlands); Mr. Greg D. James (McNeese State University, Lake Charles, LA); Mr. Vincent La Cava (Pratt Institute, Brooklyn, NY); Ms. Sharon G. Lindgren (San Diego State University, San Diego, CA); Mr. Domenic Lopergolo (Syracuse University, Syracuse, NY); Mr. Bernard G. Madden (Pratt Institute, Brooklyn, NY); Mr. Michael Miklas (Hochschule fur Bildende Kunste, Braunschweig, West Germany); Mr. Matthew Montero (School of Visual Arts, New York, NY); Ms. Christine K. Nguyen (San Jose State University, San Jose, CA); Mr. Michael Overton (University of Utah, Salt Lake City, UT); Ms. Suzanne Parkey (University of Cincinnati, Cincinnati, OH); Ms. Melissa A. Poole (McNeese State University, Lake Charles, LA); Mr. Christopher Schuld (University of Dayton, Dayton, OH); Mr. Kevin Smead (Johnson County Community College, Overland Park, KS); Ms. Beth A. Smearsoli (University of Cincinnati, Cincinnati, OH); Mr. William G. Sutts (University of Cincinnati, Cincinnati, OH); Mr. Dennis Ou Chee Wai (Academy of Art College, San Francisco, CA); Mr. Franz Wohwinkel (Fachhochschule Darmstadt, Darmstadt, West Germany); Mr. Robert Wolfe (State University of New York at Buffalo, Buffalo, NY). 13
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