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Lri<br />
^l<br />
l^<br />
I. 7. orl<br />
ri FA. MA III<br />
'; (fA PI ril<br />
74° r 77,0" W<br />
<strong>Low</strong>er (SL Upper<br />
Case for Upper &<br />
<strong>Low</strong>er Case<br />
1111r121he note designer Lisa Robins sent along with this alphabet<br />
was almost an apology. She hoped that she was not "violating<br />
any rules, ethical or legal:' as her alphabet was derived from<br />
two existing typefaces—Baby Teeth and Caslon 471 Italic. "I<br />
am a recent graduate of Tyler School of Art, in Philadelphia:' she<br />
wrote, "and I am not familiar with the do's and don'ts of this busi-<br />
ness." 0 That was in March, 1986.. In a few short years, Lisa<br />
appears to have become more than familiar with the business.<br />
She is a designer for a video design studio. She is also co-inventor and a<br />
partner of a Visual Communication System being marketed internationally.<br />
Along the way, she has managed to pick up a Gold Medal from the<br />
Art Directors Club of Philadelphia, became a finalist in a recent Osaka<br />
Design Competition, and has been featured in Print, Creativity, and Art<br />
Direction magazines. From where we sit, she seems to have mastered<br />
the do's of the business in record time. M.M.<br />
HEADLINE/BYLINE. ITC USHERWOOD MEDIUM ITALIC TEXT MEDIUM, MEDIUM ITALIC<br />
27
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