Stafford Road Corridor Area Action Plan

the successful delivery of developmentDevelopment Parameters• Development opportunities in the area have moderateto higher risks associated with contamination /geotechnical issues.• The Goodyear Island acts as a local focus for peopletravelling along the Stafford Road.• No areas of flood risk although there area site specificrecommendations in the SFRA which need to beconsidered.Strategic Options ConsideredThe Core Strategy identified the potential for housinggrowth on the Fordhouses Road Employment Area aswell as the sites to the south. However the Landinterests Study indicated that the Fordhouses RoadEmployment Area should be retained for employmentuses.Sustainability AppraisalThe proposals for this area will increase the availability ofhousing locally and promote the regeneration of thearea. This includes through a close focus onimprovements to the quality of the townscape and builtenvironment and through promoting localdistinctiveness.The Goodyear redevelopment has the potential to leadto effects on biodiversity networks in the area. Whilst thedesignation of a new Neighbourhood Park as part of theGoodyear housing proposals will in part help mitigatepotential longer term impacts, effects on biodiversitynetworks will need to be managed as housingdevelopment proceeds at this location. The scale ofresidential development proposed at this location is alsolikely to lead to inevitable increases in greenhouse gasemissions, including from an increase in the builtfootprint and increased traffic flows, although the formerfactory on site would also have had an impact.Area DesignationsThe Goodyear Factory has recently undergonerefurbishment and represents a significant investmentin the area. Fordhouses Road Employment Area isprotected for employment, and offers local qualityemployment opportunities.Policy Area Name Area Ref Type SizePolicy Area 1 Goodyear Factory HGEA 4 High Quality Employment Land 8.4haFordhouses Road Employment Area LQEA 2 Local Quality Employment Land 8.1haDevelopment Sites/OpportunitiesThe Goodyear Mixed Use development is the largest development site in this area, and offers the potential to deliverynew homes and other infrastructure in the area. The development of housing on employment sites on Showell Roadwill replace out of date accommodation which needs significant investment.Policy Area Name SiteRefType Capacity / Size IndicativePhasingPolicy Goodyear Mixed MU 1 Proposed Housing and Approx 550 By 2021Area 3/4 Use Redevelopment Neighbourhood Centre dwellings /(Commitment)18.8haPolicy Armitage Shanks HP 2 Housing Commitment 92 Dwellings / 2.4ha Pre 2016Area 4Showell Road / HP 3 Housing Proposal 74 dwellings / 2.1ha Post 2016Busbury LanePromise House – HP 5 Housing Proposal 18 dwellings / 0.5ha Post 2016SouthPolicy Fordhouses Road EDO 9 Employment 1.9ha Post 2016Area 1Development Site48Options Report for the Development of the Stafford Road Corridor