Stafford Road Corridor Area Action Plan

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the successful delivery of developmentDevelopment Parameters• Development opportunities in the area have moderateto higher risks associated with contamination /geotechnical issues.• The Goodyear Island acts as a local focus for peopletravelling along the Stafford Road.• No areas of flood risk although there area site specificrecommendations in the SFRA which need to beconsidered.Strategic Options ConsideredThe Core Strategy identified the potential for housinggrowth on the Fordhouses Road Employment Area aswell as the sites to the south. However the Landinterests Study indicated that the Fordhouses RoadEmployment Area should be retained for employmentuses.Sustainability AppraisalThe proposals for this area will increase the availability ofhousing locally and promote the regeneration of thearea. This includes through a close focus onimprovements to the quality of the townscape and builtenvironment and through promoting localdistinctiveness.The Goodyear redevelopment has the potential to leadto effects on biodiversity networks in the area. Whilst thedesignation of a new Neighbourhood Park as part of theGoodyear housing proposals will in part help mitigatepotential longer term impacts, effects on biodiversitynetworks will need to be managed as housingdevelopment proceeds at this location. The scale ofresidential development proposed at this location is alsolikely to lead to inevitable increases in greenhouse gasemissions, including from an increase in the builtfootprint and increased traffic flows, although the formerfactory on site would also have had an impact.Area DesignationsThe Goodyear Factory has recently undergonerefurbishment and represents a significant investmentin the area. Fordhouses Road Employment Area isprotected for employment, and offers local qualityemployment opportunities.Policy Area Name Area Ref Type SizePolicy Area 1 Goodyear Factory HGEA 4 High Quality Employment Land 8.4haFordhouses Road Employment Area LQEA 2 Local Quality Employment Land 8.1haDevelopment Sites/OpportunitiesThe Goodyear Mixed Use development is the largest development site in this area, and offers the potential to deliverynew homes and other infrastructure in the area. The development of housing on employment sites on Showell Roadwill replace out of date accommodation which needs significant investment.Policy Area Name SiteRefType Capacity / Size IndicativePhasingPolicy Goodyear Mixed MU 1 Proposed Housing and Approx 550 By 2021Area 3/4 Use Redevelopment Neighbourhood Centre dwellings /(Commitment)18.8haPolicy Armitage Shanks HP 2 Housing Commitment 92 Dwellings / 2.4ha Pre 2016Area 4Showell Road / HP 3 Housing Proposal 74 dwellings / 2.1ha Post 2016Busbury LanePromise House – HP 5 Housing Proposal 18 dwellings / 0.5ha Post 2016SouthPolicy Fordhouses Road EDO 9 Employment 1.9ha Post 2016Area 1Development Site48Options Report for the Development of the Stafford Road Corridor
Social and Environmental ProposalsSocial and environmental proposals in this Character Area mainly revolve around local heritage / townscape features,predominantly focussed around some key local buildings and structures in the area. This includes the GoodyearClock Tower.Policy Area Name Site Type Further InformationRefPolicy Goodyear EI 14 Environmental Infrastructure – Planning permission grantedArea 7 Neighbourhood Open Space and Nature for approximately 6ha.Park Conservation Includes 1ha of natureconservation site as mitigation forloss of 1ha of a SLINC as part ofGoodyear housing proposals.Oxley Primary School EI 15 Open Space Designation*Policy 3-127 Bushbury LCD 17 Local Heritage / Category 2 & 3Area 6 Lane Townscape Site/BuildingThe Island House LCD 18 Local Heritage / Category 2 & 3Public HouseTownscape Site/Building166-172 Stafford LCD 19 Local Heritage / Category 2 & 3RoadTownscape Site/BuildingOxley Primary LCD 20 Local Heritage / Category 2 & 3SchoolTownscape Site/Building190-236 Stafford LCD 21 Local Heritage / Category 2 & 3RoadTownscape Site/BuildingGoodyear Clock LCD 22 Local Heritage / Category 1Tower (approximateTownscape Site/Buildinglocation)26-154 Showell LCD 23 Local Heritage / Category 2 & 3RoadTownscape Site/Building* Open space already exists; the proposal is to add it to the Policies Map.Transport ProposalsThe proposed transport infrastructure would provide improved access, by road and public transport, along thestrategic Stafford Road corridor, to employment areas to the north as well as to residential and other development siteswithin the area. They would also improve local walking and cycle access, as well as road safety, and address thebarriers to local travel presented by the busy Stafford Road.Policy Area Name Site Type IndicativeRefPhasingPolicy i54-City Centre Rapid TI 1 As yet unidentified By 2026Area 2 Transit / EnhancedBus CorridorGoodyear Island TI 8 Road Safety Improvements By 2016Safety Improvements TI 9 Review gaps in Stafford Road By 2016to Stafford RoadCentral Reservation and close ifthere is a safety imperativeOptions Report for the Development of the Stafford Road Corridor 49
Page 1 and 2: Stafford Road CorridorHelp Plan the
Page 3 and 4: Contents:Executive Summary. . . . .
Page 5 and 6: Background to the AAPThe Stafford R
Page 8 and 9: Corridor. These included climate ch
Page 10 and 11: The evidence we have collected sinc
Page 12 and 13: Focal points along the corridor inc
Page 14 and 15: efurbishment of existing buildings
Page 17 and 18: current Government policy and avail
Page 19 and 20: Policy Area 3Meeting Shopping and S
Page 21 and 22: Direction of Change -Creating Susta
Page 23 and 24: Options and Preferred Policy Approa
Page 25 and 26: Policy Area 5Facilitating the Impro
Page 27 and 28: locations were identified including
Page 29 and 30: the cohesive regeneration of the ar
Page 31 and 32: Sustainability AppraisalThe propose
Page 33 and 34: • Support the temporary use of va
Page 35 and 36: Policy Area 8Providing Local Renewa
Page 37 and 38: infrastructure is considered at the
Page 39 and 40: Junction 2VisionThis area will have
Page 41 and 42: Social and Environmental ProposalsS
Page 43 and 44: FordhousesVisionThis residential ba
Page 45 and 46: Social and Environmental ProposalsS
Page 47: Goodyear & Fordhouse RoadVisionThe
Page 51 and 52: Wolverhampton Science Parkand Dunst
Page 53 and 54: Development Sites/OpportunitiesDeve
Page 55 and 56: Policy Area Name Site Type Indicati
Page 57 and 58: • No areas of flood risk affectin
Page 59 and 60: Policy Area Name Site Type Further
Page 61 and 62: Part Four - Infrastructure,Prioriti
Page 63 and 64: developing sites) taking into accou
Page 65 and 66: some depth by the SA process for th
Page 67 and 68: Appendix ASummary of Policy Options
Page 69 and 70: Appendix B - Evidence ListGeo-Envir
Page 71 and 72: Appendix CIssues which will notbe t
Page 73: Planning PolicyRegeneration and Env

Stafford Road Corridor Area Action Plan

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