Stafford Road Corridor Area Action Plan

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Masterplan and Design ConsiderationsThe Goodyear factory has provided a landmark for north Wolverhampton for decades. Redevelopment at Goodyearwill be of a scale that can create a new neighbourhood character for this area. Much of the site is hidden from StaffordRoad and the corridor along this suburban stretch in particular need of a lift in environmental quality and character.Goodyear and nearby sites provide a scale of opportunity that can transform and announce the neighbourhoodenvironment in this area. New development needs to be linked to surrounding attractions such as Three Tuns Centre,the canal and Fowler Playing Fields, as well as neighbourhoods to the east of the rail line along Bushbury Lane.Policy Area Name Site Ref TypePolicy Goodyear Island D 9 Local Focal PointArea 6Bushbury Lane Bridge D 10 Local Focal PointBushbury Lane / Showell Road Refer to Strengthen Frontages /Masterplan EnclosureM54 J2 – Five Ways Island Refer to Enhance / Protect ResidentialMasterplan Street FrontagesStafford Road - Three Tuns Island Refer Enhance Landscape toto Goodyear Island Masterplan Street / Corridor / CanalDo you agree with the proposalsin this Character Area?Are there any other developmentproposals or designations (such as openspaces or local heritage sites) that needto be identified in this Character Area?50Options Report for the Development of the Stafford Road Corridor
Wolverhampton Science Parkand Dunstall & WulfrunTrading EstatesVisionWolverhampton Science Park will be the focus of animproved quality of employment offer in this area.Improvements to Dunstall and Wulfrun Trading Estatesand the employment areas around Shaw Road /Bushbury Land and Crown Street / Cross Street Northwill also have improved the physical environment of thearea, supporting environment and townscapeimprovements.Development Outputs• 56.4ha of Employment Land• 26.7ha Employment Development Opportunitiesand Investment Areas• Local character / townscape features will addto the Conservation Area.Options Report for the Development of the Stafford Road Corridor 51
Page 1 and 2: Stafford Road CorridorHelp Plan the
Page 3 and 4: Contents:Executive Summary. . . . .
Page 5 and 6: Background to the AAPThe Stafford R
Page 8 and 9: Corridor. These included climate ch
Page 10 and 11: The evidence we have collected sinc
Page 12 and 13: Focal points along the corridor inc
Page 14 and 15: efurbishment of existing buildings
Page 17 and 18: current Government policy and avail
Page 19 and 20: Policy Area 3Meeting Shopping and S
Page 21 and 22: Direction of Change -Creating Susta
Page 23 and 24: Options and Preferred Policy Approa
Page 25 and 26: Policy Area 5Facilitating the Impro
Page 27 and 28: locations were identified including
Page 29 and 30: the cohesive regeneration of the ar
Page 31 and 32: Sustainability AppraisalThe propose
Page 33 and 34: • Support the temporary use of va
Page 35 and 36: Policy Area 8Providing Local Renewa
Page 37 and 38: infrastructure is considered at the
Page 39 and 40: Junction 2VisionThis area will have
Page 41 and 42: Social and Environmental ProposalsS
Page 43 and 44: FordhousesVisionThis residential ba
Page 45 and 46: Social and Environmental ProposalsS
Page 47 and 48: Goodyear & Fordhouse RoadVisionThe
Page 49: Social and Environmental ProposalsS
Page 53 and 54: Development Sites/OpportunitiesDeve
Page 55 and 56: Policy Area Name Site Type Indicati
Page 57 and 58: • No areas of flood risk affectin
Page 59 and 60: Policy Area Name Site Type Further
Page 61 and 62: Part Four - Infrastructure,Prioriti
Page 63 and 64: developing sites) taking into accou
Page 65 and 66: some depth by the SA process for th
Page 67 and 68: Appendix ASummary of Policy Options
Page 69 and 70: Appendix B - Evidence ListGeo-Envir
Page 71 and 72: Appendix CIssues which will notbe t
Page 73: Planning PolicyRegeneration and Env

Stafford Road Corridor Area Action Plan

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