Stafford Road Corridor Area Action Plan

Masterplan and Design ConsiderationsThe Goodyear factory has provided a landmark for north Wolverhampton for decades. Redevelopment at Goodyearwill be of a scale that can create a new neighbourhood character for this area. Much of the site is hidden from StaffordRoad and the corridor along this suburban stretch in particular need of a lift in environmental quality and character.Goodyear and nearby sites provide a scale of opportunity that can transform and announce the neighbourhoodenvironment in this area. New development needs to be linked to surrounding attractions such as Three Tuns Centre,the canal and Fowler Playing Fields, as well as neighbourhoods to the east of the rail line along Bushbury Lane.Policy Area Name Site Ref TypePolicy Goodyear Island D 9 Local Focal PointArea 6Bushbury Lane Bridge D 10 Local Focal PointBushbury Lane / Showell Road Refer to Strengthen Frontages /Masterplan EnclosureM54 J2 – Five Ways Island Refer to Enhance / Protect ResidentialMasterplan Street FrontagesStafford Road - Three Tuns Island Refer Enhance Landscape toto Goodyear Island Masterplan Street / Corridor / CanalDo you agree with the proposalsin this Character Area?Are there any other developmentproposals or designations (such as openspaces or local heritage sites) that needto be identified in this Character Area?50Options Report for the Development of the Stafford Road Corridor