Stafford Road Corridor Area Action Plan

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Fowlers Playing Fields, Park Village and Fallings ParkVisionA mixed use area will have been developed to the eastof the West Coast Rail Line, developing housing andprotecting and securing investment in the retainedemployment areas to support local companies. Thisinvestment will be supported by progressiveimprovements to Park Village which respect its localheritage / townscape importance. Fowlers Playing FieldsOpen Space will have been enhanced and invested in tomake it part of the local community.Development Outputs• Delivery of up to 511 new homes, providingapproximately 2ha of open space.• 11.1ha of Employment Land• 3.4ha of Employment Investment Area• Protection of and investment in a Fowlers PlayingFields to make it part of the existing and plannedcommunities. Local character / townscape featureswill also be identified along with the extension tothe Wolverhampton Locks Conservation Area.• Delivery of small scale transport proposalsDevelopment Parameters• Development opportunities in the area have moderaterisks associated with contamination / geotechnicalissues.• Fowlers Playing Fields open space acts as the maintownscape feature. The Wolverhampton LocksConservation Area is proposed for extension into thisopen space. Other local heritage / townscape sitesare also identified.56Options Report for the Development of the Stafford Road Corridor
• No areas of flood risk affecting development sitesalthough there area site specific recommendations inthe SFRA which need to be considered.• Potential for connection to a City Centre districtheating network if such a network is established.• Parts of the area only have moderate access for freshfood and schools – may require investment ortransport improvements.Strategic Options Considered:• The Core Strategy identified the potential for housinggrowth on employment land to the east of the WestCoast Main Line. The Land interests Study indicatedthat some areas should clearly be retained foremployment uses, including the southern part of theACS&T site, and Fallings Park, Guys Motors andMerry Hills Industrial Estates.• Bridge St / Bank St / Wood Ln employment area wasconsidered for housing development to deliver morecomprehensive development with the BluebirdTrading Estate, however it was felt that there was notenough certainty at this time to indicate this area wascapable of being brought forward for housingdevelopment given the multiple ownerships involved.• Potential for part of Fowlers Playing Fields to bedeveloped for housing to secure investment in the site(see Policy Area 4 for further details).Sustainability AppraisalIn addition to increasing housing offer in the area, theproposals for this area have a close focus on improvingthe built environment and supporting the historicenvironment through the protection and enhancement ofimportant local heritage assets and improvements to thefabric and setting of undesignated heritage assets.Through seeking to promote the retention of local qualityemployment land, the proposals for this area will alsosupport existing businesses and employment. Whilst theretention of existing areas of local employment land mayhave the potential to have effects on the quality of thepublic realm in the vicinity of some new areas ofhousing, this is likely to be limited by the initiation of theenhancements linked with the EmploymentImprovement Areas and the Policy Areas seeking toenhance the built environment of the area.Taking forward Housing Option 3 will lead to the loss ofan area of open space on Fowlers Playing Fields. Theloss of environmental infrastructure at this location hasthe potential to have implications for a range of aspects,including climate change adaptation, health andwellbeing, townscape quality, biodiversity enhancementopportunities and the quality of local neighbourhoods.The development will need to compensate for anyissues that do arise. Otherwise, with the exception ofHousing Option 3, the proposals for this area seek toimprove the quality and multifunctionality of open spacein the area.Area DesignationsThese mainly relate to the employment areas the planneeds to protect, and will offer accommodation for localemployment opportunities. Park Village will be identifiedas a Housing Improvement Area to support appropriateinvestment to increase the physical and socialenvironment.Policy Area Name Area Ref Type SizePolicy Fallings Park, Guys Motors LQEA 4 Local Quality Employment Land 4.1haArea 1&4 and Merry Hills Industrial EstatesBridge St / Bank St / Wood St LQEA 5 Local Quality Employment Land 3.6haACS&T, Park Lane LQEA 6 Local Quality Employment Land 3.4haPolicy Area 5 Park Village HIA 1 Housing Improvement Area 15.4haOptions Report for the Development of the Stafford Road Corridor57
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Stafford Road CorridorHelp Plan the
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Contents:Executive Summary. . . . .
Page 5 and 6: Background to the AAPThe Stafford R
Page 8 and 9: Corridor. These included climate ch
Page 10 and 11: The evidence we have collected sinc
Page 12 and 13: Focal points along the corridor inc
Page 14 and 15: efurbishment of existing buildings
Page 17 and 18: current Government policy and avail
Page 19 and 20: Policy Area 3Meeting Shopping and S
Page 21 and 22: Direction of Change -Creating Susta
Page 23 and 24: Options and Preferred Policy Approa
Page 25 and 26: Policy Area 5Facilitating the Impro
Page 27 and 28: locations were identified including
Page 29 and 30: the cohesive regeneration of the ar
Page 31 and 32: Sustainability AppraisalThe propose
Page 33 and 34: • Support the temporary use of va
Page 35 and 36: Policy Area 8Providing Local Renewa
Page 37 and 38: infrastructure is considered at the
Page 39 and 40: Junction 2VisionThis area will have
Page 41 and 42: Social and Environmental ProposalsS
Page 43 and 44: FordhousesVisionThis residential ba
Page 47 and 48: Goodyear & Fordhouse RoadVisionThe
Page 51 and 52: Wolverhampton Science Parkand Dunst
Page 53 and 54: Development Sites/OpportunitiesDeve
Page 55: Policy Area Name Site Type Indicati
Page 59 and 60: Policy Area Name Site Type Further
Page 61 and 62: Part Four - Infrastructure,Prioriti
Page 63 and 64: developing sites) taking into accou
Page 65 and 66: some depth by the SA process for th
Page 67 and 68: Appendix ASummary of Policy Options
Page 69 and 70: Appendix B - Evidence ListGeo-Envir
Page 71 and 72: Appendix CIssues which will notbe t
Page 73: Planning PolicyRegeneration and Env
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Stafford Road Corridor Area Action Plan

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