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Example of Business Model Level 1 :Defense Business Model (value chain view)© SAP 2011 / Page 22
Example of Business Model Level 1 :Oil & Gas Business Model (value chain view)Business Model (value chain competency view)Exploration &AppraisialDevelopment & ProductionHydrocarbonSupply and GasTransmissionRefining &ManufacturingPrimary Distribution Terminal Distribution Secondary Distribution Commercial Sales & RetailingCustomers &ChannelsUpstreamExploration &AppraisialE&P ContractManagementLiquid & GasProductionAllocation &SettlementLubes BlendingSupply Plan & SourcingSupply Chain Monitoring and ControlInbound, Processing for Base Oils &AdditivesLubes Production PlanningLubes Production SchedulingLubes Blending & PackagingWarehousing and StorageOutbound Processing of Finished GoodsQuality Assurance and ControlMarketingPlanning &ExecutionSales Planning& AccountManagementDownstream Domestic Marketing & RetailingCashManagementCustomerServiceServiceTerminal TransportationStation FuelManagement ManagementManagementConvenienceRetailingPETCHEMPetroChemicalCrackingCommodityStorage FacilitySupply chain OperationalManagementCommercial Sales, marketing planning, execution, Salesplanning and account mgt, customer service, research anddevelopment and commodity tradingIndependentPower PlantGas Processing, Gas Transmission and DistributionBulk Supply Chain Planning and OptimizationBulk Supply Chain Operations and SchedulingBulk Supply Chain Execution and SettlementBulk Supply Chain Reporting and AnalyticsPhysical Oil and Gas Commodity TradingOil and Gas Paper Trading and Risk ManagementReGassification TerminalCentralised Utilities Facilities (CUF)Enterprise Management & Support© SAP 2011 / Page 23Procurement (Centralised)Corporate PlanningFinance & Financial ServicesHuman Resource Management & HR shared servicesProcurement (Decentralised)Supply Chain Planning and OptimizationEnterprise OpimizationTechnical Solutions (Engineering Group)Project ManagementSource: Prof. Dr. Mark von Rosing
Page 1 and 2: Business Modelling:SAP’ Business
Page 3 and 4: Sascha Kuhlmann• Director Enterpr
Page 7 and 8: The difficult task of combining:Str
Page 9 and 10: Business Model Research 2010:• Sc
Page 11 and 12: Business Model Research 2010:Overal
Page 13 and 14: Business Model Research 2010:Findin
Page 15 and 16: Timing of Leading Business Model In
Page 17 and 18: Business Model Research 2010 Findin
Page 19 and 20: Business Model:What can, what shoul
Page 21: Business Modelling:Business Model L
Page 25 and 26: Business Modelling:Example Defense
Page 27 and 28: Business Model Level 3:Defense - Ar
Page 29 and 30: Business Model Level 3:Defense - Na
Page 31 and 32: Business Model Level 3:Oil & Gas Up
Page 33 and 34: Benchmark HeatMapThe need of identi
Page 39 and 40: Example of CIO Performance & Value
Page 41 and 42: How a Business Model can be integra
Page 43 and 44: Business Model to Process Model:Pro
Page 45 and 46: Process Level 1: Defense example©
Page 49 and 50: Process Example Sales & Service:Und
Page 51 and 52: Process Level 3: Defense exampleCon
Page 57 and 58: SAP's Modelling Principals’Busine
Page 59 and 60: Order dataSales Order ConfirmationR
Page 61 and 62: Business Model is a part of SAPs Bu
Page 63 and 64: Proposed Next Steps:SAP Business Mo

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