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Business Modelling: - tud.ttu.ee

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Example of <strong>Business</strong> Model Level 1 :Oil & Gas <strong>Business</strong> Model (value chain view)<strong>Business</strong> Model (value chain competency view)Exploration &AppraisialDevelopment & ProductionHydrocarbonSupply and GasTransmissionRefining &ManufacturingPrimary Distribution Terminal Distribution Secondary Distribution Commercial Sales & RetailingCustomers &ChannelsUpstreamExploration &AppraisialE&P ContractManagementLiquid & GasProductionAllocation &SettlementLubes BlendingSupply Plan & SourcingSupply Chain Monitoring and ControlInbound, Processing for Base Oils &AdditivesLubes Production PlanningLubes Production SchedulingLubes Blending & PackagingWarehousing and StorageOutbound Processing of Finished GoodsQuality Assurance and ControlMarketingPlanning &ExecutionSales Planning& AccountManagementDownstream Domestic Marketing & RetailingCashManagementCustomerServiceServiceTerminal TransportationStation FuelManagement ManagementManagementConvenienceRetailingPETCHEMPetroChemicalCrackingCommodityStorage FacilitySupply chain OperationalManagementCommercial Sales, marketing planning, execution, Salesplanning and account mgt, customer service, research anddevelopment and commodity tradingIndependentPower PlantGas Processing, Gas Transmission and DistributionBulk Supply Chain Planning and OptimizationBulk Supply Chain Operations and SchedulingBulk Supply Chain Execution and SettlementBulk Supply Chain Reporting and AnalyticsPhysical Oil and Gas Commodity TradingOil and Gas Paper Trading and Risk ManagementReGassification TerminalCentralised Utilities Facilities (CUF)Enterprise Management & Support© SAP 2011 / Page 23Procurement (Centralised)Corporate PlanningFinance & Financial ServicesHuman Resource Management & HR shared servicesProcurement (Decentralised)Supply Chain Planning and OptimizationEnterprise OpimizationTechnical Solutions (Engin<strong>ee</strong>ring Group)Project ManagementSource: Prof. Dr. Mark von Rosing

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