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Sustained Innovation and Creativity - Toyota Industries Corporation

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Focus onBusiness1Materials H<strong>and</strong>ling EquipmentBr<strong>and</strong> PortfolioSubsequent to establishing TMHG, we will continue to fi rmlymaintain the TOYOTA, BT <strong>and</strong> Raymond br<strong>and</strong>s, with TMHGcarrying out activities globally utilizing the strong powerof each of these br<strong>and</strong>s. The BT <strong>and</strong> Raymond br<strong>and</strong>sboast strong recognition in Europe <strong>and</strong> the United States,respectively, while the TOYOTA br<strong>and</strong> is solidly positioned inJapan <strong>and</strong> the United States. TMHG seeks to fully executeits business utilizing these br<strong>and</strong> assets. Although not a partof the TMHG organization, Aichi <strong>Corporation</strong> (Aichi) alsopossesses its own strong br<strong>and</strong> <strong>and</strong> is promoting its businessglobally.TOYOTA Br<strong>and</strong>TOYOTA-br<strong>and</strong> lift trucks <strong>and</strong> other industrial vehiclesare sold in Japan under the br<strong>and</strong> name of TOYOTAL&F (Logistics <strong>and</strong> Forklifts). Outside Japan, the TOYOTAINDUSTRIAL EQUIPMENT br<strong>and</strong>/emblem is used.BT Br<strong>and</strong>BT-br<strong>and</strong> warehouse trucks enjoy strong recognition inEurope <strong>and</strong> other regions.Raymond Br<strong>and</strong>The Raymond br<strong>and</strong> is well recognized in North America.Aichi Br<strong>and</strong>Aichi, a leading manufacturer of aerial work platforms inJapan, uses the AICHI br<strong>and</strong> throughout the world. Visitwww.aichi-corp.jp for further information.Other Br<strong>and</strong>sThe CESAB <strong>and</strong> Lift-Rite br<strong>and</strong> names are also used indesignated markets.18 <strong>Toyota</strong> <strong>Industries</strong> <strong>Corporation</strong> Annual Report 2006

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