Sustained Innovation and Creativity - Toyota Industries Corporation

of the Toyota Material Handling Group (TMHG) and AichiCorporation, and in the Logistics Segment.Along with the new plan, the Vision 2010 was formulated,expressing the desired status of Toyota Industries. With thecornerstone of our plan being building a spirit of harmonyand fortifying workplace strengths, beginning with humanresources development, we will strive for the highest levels ofquality and execute reforms by developing leading-edgetechnologies and strengthening our value chain in order torealize growth as a company with market-leading businesses.Solidifying the Strengths of Our Businesses forSustainable GrowthBy fi scal 2011, we hope to reach our desired status ofeach business, which will aim to reinforce the strengthsof each business and fortify the competitiveness of ourcore businesses, while accelerating the growth of our newbusinesses through measures that include establishing newbusiness models.Status in 2010 by BusinessBusiness Future Market Status in 2010MaterialsHandlingEquipment•Stable growth in the U.S. and Europeanmarkets•Expanding markets in BRICs and EastEuropean countries•Heightening awareness toward theenvironment and safety•Securing undisputed global No. 1 position bymaximizing synergies under the frameworkof TMHG•Annual lift truck sales of 250,000 units(one-third of global market share)Logistics•Increasing need to improve logisticsefficiency in Japan•Shift to outsourcing logistics operations atcompanies•Rising need for large-scale distributioncenters•Growth as one of the core businesses•Establishment of new business modelsToyota Production System (TPS)Establishing platformsM&As, alliancesVehicle•Toyota Global 15 (Toyota MotorCorporation’s [TMC] scheme to secure 15%global share in the early 2010s)•Shift to fuel-efficient vehicles and compactcars•Establishing position as a specializedcompact car manufacturer•Global No. 1 in quality, cost and delivery (bycontributing to development andpre-production process)Engine•Toyota Global 15•Expansion of diesel engines in Europe•Reassessment of diesel engines in the UnitedStates and Japan•Top manufacturer of diesel engines in ToyotaGroup (joint development with TMC)•Serialize the new generation of clean, quietand fuel-efficient diesel enginesCar Electronics•Expansion of hybrid vehicles•Advancement in electronic in-car devicesthrough technological innovation•Leading manufacturer in power sourcedevices and systems for hybrid vehicles•Marketing of new electronics products forautomobilesCarAir-ConditioningCompressor•Steady market expansion in Europe and theUnited States•Rapid market expansion in China andemerging countries•Expansion in hybrid vehicles•Commercialization of car air conditionersusing CO2 as refrigerant•Aiming for 50% global market share•Expanded sales of electrically drivencompressors and CO2 compressorsTextile Machinery•Asia as the primary market•Although susceptible to economic trends,expanded demand expected as a result ofincreasing global population and growth inemerging countries•Top share and leading technological edgein air-jet looms•Growth of air-jet looms as core product•Establishing position to outdistance otherglobal playersToyota Industries Corporation Annual Report 200645