13.07.2015 Views

Multi Outcome Construction Policy (final report)

Multi Outcome Construction Policy (final report)

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Building benefitsThe building is able to benefit from the artwork created by the Art Built-in project.The artwork is able to function in several ways to add to the atmosphere of thebuilding and enhance the experience for the people using the building. Art is able tohelp the building environment by improving the quality of the building. For example,artwork in a hospital can improve the environment which could lead to health benefitsfor the patients.The artwork is also able to name the site and create something that people can identifywith. The artwork is also able to educate about the history of the building and also addto the people’s experience of the site. For example, the poetry within the Gabbaartwork is able to provide a memory of past events. As described by Artist 3 “Theway public artwork should work is that it is not something that should hit you in theface. For me, public art is a lot like that, people are getting on with their lives, theydon’t come to look at the art, but it is something that is there for a moment in time,when they might just notice it, and then they can experience that in some way, and itchanges their day”.Cultural and Community benefitsAccording to the Artist interviewee, the Art Built-in policy is able to benefit thecommunity in several ways.The artwork produced from the Art Built-in project exposes the community to art. Thepolicy introduces the art to the community, exposing art to the audience in a differentenvironment, a less sterile environment and less elitist. As described by Artist 1 “ArtBuilt-in is able to take art to a much wider audience and in a different sort ofenvironment. It is not that sterile environment that art has a reputation for having; it isnot an elitist thing at all. I think it makes people more aware that it is there.Everybody can enjoy it”.The artwork is able to educate the community, which enriches the communityambience. The community includes the inner community, wider community,government, the building users and others involved in the implementation.140

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