Multi Outcome Construction Policy (final report)

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The artwork is able to increase public recognition by drawing attention to the amenity.An example was the artwork at an emergency services station. The artwork provides abenefit for the fire station by being able to draw focus to the amenity and increase thepublic recognition of the fire station. The artwork is also able to educate the publicabout Fire and Rescue overall. Although the uniforms and credibility are powerfultools of Fire and Rescue these aspects are only really seen in emergencycircumstances. Therefore the artwork provides a way to communicate the message ofthe Fire Station, and Fire and Rescue to the public at other times. As described byClient 5 “If you put a sign that just says [an emergency services station], they willprobably drive past it, and a thousand buildings that have got bigger letters on andthey just don’t recognise it. However, it you drive past a bit of artwork that is easilyrecognised to be something that is relative to what we do, it draws their attention moreto the building”.The emergency services station has also benefited from the positive media exposurethat has arisen from the Art Built-in artwork. According to Client 4, the emergencyservices station gained a lot of interest from the newspapers, and the Artist wasinterviewed by Quest Newspapers and the Courier Mail, and the an emergencyservices station also had a big opening that involved different people from the policyMinister, the Emergency Services Minister, to the Director-General Commissioner.The artwork helps people to connect to the building that helps to encourage morepeople to visit the building. An example is Old Museum Building project. Theartwork has been noted to have the potential to have a positive impact on the OldMuseum building when the redevelopment is complete. When the building is finishedthat artwork can encourage people walk around and admire the building or gardens.The artwork will provide a real connection with the building. According to Client 3,the artwork will help people connect with the building and work to complement thebuilding. Families will be to into the building and connect with the space. The artworkwill be able to brings back and capture the heritage of the Old Museum Project andprovide a place that families would like to make a day that has a rich history, feelingand a heritage atmosphere.145
Another example is an emergency services station Art Built-in project. According toClient 4, the artwork has enhanced the fire station, by creating an interesting andaesthetically pleasing artwork that complements the building design and purpose. Thefire station has also benefited from community drop in of both local communitymember and tourists to the community have dropped into the fire station, based on aninterest in the artwork.The artwork is able to enhance the enjoyment of the building user by providing andalso add to the experience of the building’s visitors. According to the Client 1, theartwork was able to enhance the enjoyment of the rich variety of Gabba patronsthrough story telling and educational functions. For example, people waiting inconcession stands are provided with something real and interesting to look at, therebymaking their experience more enjoyable. The artwork also provides a stimulant forpatrons to start talking to each other, creating a closer and friendlier environment.According to Client 2, the artwork complementing the Gabba has provided benefitsfor the Gabba. For example, the Gabba artwork has been able to add to the experienceof the visitors to the Gabba. As described by Client 2 “Obviously to the patrons thatgo there, it adds to the experience, they may have seen these things on TV or listenedto them on the radio or read about them on paper, so when they are there, it adds tothe history of the venue, and to the emotion of the event. We had 3.9 million peoplethroughout venues last year, and there was a lot of sport and entertainment. I guess weare just trying to capture some of those moments, and putting them out on display. Itfits in with our “Great venues, good times” motto. We are always trying to build abetter event venue experience; it adds to the direction that we are taking the patron. Ithink it has a positive impact on the buildings, it adds colour and emotion and that iswhat sport and entertainment is about. Getting people excited and getting themthrough the door again”.Moreover, aesthetically pleasing artwork is able to help justify the artwork to thecommunity. Artwork that is aesthetically pleasing for the public is able to influence apositive public perception of the value of the cost of the building.146
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Table of ContentsBackground .......
Page 5 and 6:
FiguresFigure 1: Total, Private, an
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stakeholders involved in constructi
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Project Objectives & ScopeThe prima
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the review first identified the ‘
Page 13 and 14:
Social Policies Leveraged on Public
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construction contracts that fall un
Page 17 and 18:
Similar to the Priority Access Poli
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employ Aboriginal people, that supp
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projects to address skills shortage
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ecruited from the local community.
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The contracting or delivering agenc
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Literature ReviewEconomic Perspecti
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innovations. These negotiations are
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investments in general skills); and
Page 34 and 35:
Keeping this in mind, the following
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previous section, this research app
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Theoretical FrameworkThe theoretica
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max{ B(e)− C(e)eThis has a unique
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It is also useful to add a shift fa
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opposite influence - acting as a de
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component of the economic cost of t
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Figure 2: Average Number of Tender
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Figure 5: The Average Number of Ten
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Figure 7: Tender Bids by Pre-Qualif
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August 2002 (increasing by only 1.6
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egion and project size) before focu
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Figure 13: Average Number of Tender
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areas as compared to less remote re
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The results of this analysis are pr
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the Building Skills Policy were not
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The Training and Employment Policie
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documentation. The Department’s k
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And to achieve this objective, the
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also claimed that tenders had been
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Head ContractorsThe large sized con
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The key policy officer in the spons
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In summary, the information collect
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aised the cost of construction proj
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The Training and Employment Policie
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commented that the 10% Training Pol
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The sponsoring agency: DETAThe poli
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competitive industry to operate in,
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“There’s a disbenefit in taking
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Several of the head contractors and
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was defined as one were it was goin
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However, he did link the policy to
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The Provision of Public Art as a Pe
Page 100 and 101: eport examines percent for art prog
Page 102 and 103: …the big question with regard to
Page 104 and 105: considered essential to ensure that
Page 106 and 107: apparatus of public hygiene or of a
Page 108 and 109: provide important economic benefits
Page 110 and 111: ‘new’ approaches to such contra
Page 112 and 113: self education that the Artist must
Page 114 and 115: Building user representative 1 stat
Page 116 and 117: Costs according to DHW Policy Offic
Page 118 and 119: Numerous interviewees noted that th
Page 120 and 121: Additionally, the skill development
Page 122 and 123: and so we have got a very nice outc
Page 124 and 125: The development of communication, p
Page 126 and 127: The majority of Building User Repre
Page 128 and 129: are all the same, and the Percent f
Page 130 and 131: vandalism on WA Percent for Art bui
Page 132 and 133: The major benefits achieved by the
Page 134 and 135: Stakeholder groupDHW contract manag
Page 136 and 137: The Art Built-In Policy of the Quee
Page 138 and 139: cover the concept design. The commi
Page 140 and 141: artwork and project management. Acc
Page 142 and 143: Moreover, according to the Intervie
Page 144 and 145: Benefits of the Art Built-in policy
Page 146 and 147: Public art can enrich public cultur
Page 148 and 149: 3 to discover skills that they had
Page 152 and 153: Similar to the artwork’s ability
Page 154 and 155: potential. Also according to Client
Page 156 and 157: Multilayered artwork is able to be
Page 158 and 159: not be updated, as the artwork is a
Page 160 and 161: A number of benefits from the Art B
Page 162 and 163: administration and project manageme
Page 164 and 165: Those elements which were expected
Page 166 and 167: Globerman and Vining (1996) propose
Page 168 and 169: Table: WA Percent for Art policy an
Page 170 and 171: Summary of comparative analysisFigu
Page 172 and 173: concerning the art in buildings, th
Page 174 and 175: Appendix A: Summary of interviews f
Page 176 and 177: References“10% Training Policy”
Page 178 and 179: Hein, H. 1996. What is public art?:
Page 180: 175
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Multi Outcome Construction Policy (final report)

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