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Multi Outcome Construction Policy (final report)

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feeling of Brisbane. An example is the comparison to artwork in Europe. Europe hasan abundance of art and sculpture built throughout the cities and walkways.According to Client 3, “the artwork is everywhere, sculptures, paintings, largemassive towers, the exciting artwork you can look at, paintings and read the words”.This level of artwork is something missing in Brisbane. The artwork at the OldMuseum helps to achieve something similar. The artwork is able to improve theculture of Brisbane by providing a rich and interesting atmosphere for the place. TheInterviewee recognised that the enhancement of Brisbane’s culture will take a longtime, but it will happen through public policies such as the Art Built- in policy.According to Client 5, the artwork is ‘good’ for Brisbane and provides an escape fromthe overcrowding of advertising within the city. Brisbane is in danger of being overrun with ‘advertising clatter’. The artwork provides an aesthetic benefit that should beovertaken by advertising.Community benefits also include the future economic benefits from tourism. Theartwork is able to provide a mechanism to attract tourism. The artwork works as atourism attraction because it is not only serves as culturally significant but alsoprovides a free public attraction. For example, when complete the Old Museumproject will be able to be a tourist attraction once again. The Old Museum will be ableto hold concerts and be able to bring back the old ‘ambience’ of the place.An example of community benefits is the community at an emergency servicesstation. The local community have developed community pride for their newemergency services station, and consider the art beautiful. The artwork can benefit thecommunity, as it is designed to be seen from both directions of traffic. As describedby Client 4 “For the community, obviously they are very proud of their local newstation and area head office, and as far as the artwork goes, sitting out the front whenit is working, it is lit up and they have got this pretty idealistic emergency servicesworker, seen from both directions by traffic in their community”.Potential benefitsThe Art Built-in policy has the potential to provide a source for publicity. Forexample, a ceremony to mark the artwork unveiling would provide positive media148

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