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innovation<br />

Driving confidently<br />

into U.S. market By:<br />

While m<strong>an</strong>y auto comp<strong>an</strong>ies put <strong>the</strong> brakes on <strong>the</strong>ir activities<br />

in <strong>the</strong> U.S. market when <strong>the</strong> downturn put <strong>the</strong> skids on new<br />

<strong>vehicle</strong> sales, Buehler Motor, Inc. (BMI) has continued to rev<br />

up its presence in <strong>the</strong> market.<br />

The comp<strong>an</strong>y recently relocated <strong>an</strong>d exp<strong>an</strong>ded its United<br />

States headquarters in Morrisville, North Carolina, to a new<br />

14 000-square-foot North Ameri<strong>c<strong>an</strong></strong> Technical Center (NATC). “It’s<br />

not <strong>an</strong> exaggeration to say that this center is one of <strong>the</strong> most<br />

“<br />

It’s not <strong>an</strong> exaggeration to<br />

say that this center is one of<br />

<strong>the</strong> most modern <strong>an</strong>d efficient<br />

in North America. It allows us<br />

to meet our North Ameri<strong>c<strong>an</strong></strong><br />

customers’ growing dem<strong>an</strong>ds<br />

<strong>for</strong> technically adv<strong>an</strong>ced <strong>an</strong>d<br />

environmentally responsible<br />

motor products.<br />

”<br />

Bob Ried<strong>for</strong>d, president <strong>an</strong>d general<br />

m<strong>an</strong>ager of Buehler Motor, Inc.<br />

modern <strong>an</strong>d efficient in North America. It allows us to meet our<br />

North Ameri<strong>c<strong>an</strong></strong> customers’ growing dem<strong>an</strong>ds <strong>for</strong> technically<br />

adv<strong>an</strong>ced <strong>an</strong>d environmentally responsible motor products,”<br />

says Bob Ried<strong>for</strong>d, president <strong>an</strong>d general m<strong>an</strong>ager of BMI. The<br />

NATC has achieved <strong>the</strong> highest rating <strong>for</strong> environmentally-friendly<br />

in<strong>for</strong>mation technology compli<strong>an</strong>ce. According to Ried<strong>for</strong>d, it will<br />

also serve as <strong>the</strong> U.S. hub <strong>for</strong> Buehler Motor’s customer service<br />

commitment <strong>an</strong>d its newly established national partner network.<br />

“With signifi<strong>c<strong>an</strong></strong>tly exp<strong>an</strong>ded engineering, prototyping <strong>an</strong>d<br />

testing capabilities, BMI is already delivering drive solutions <strong>for</strong><br />

its customers’ next-generation green products,” says Ried<strong>for</strong>d.<br />

“Beyond <strong>the</strong> products designed <strong>an</strong>d developed <strong>for</strong> its customers,<br />

BMI is also establishing its own internal green m<strong>an</strong>ufacturing<br />

<strong>an</strong>d operating processes as part of its goal to become one of<br />

<strong>the</strong> world’s most environmentally responsible motor component<br />

m<strong>an</strong>ufacturers.”<br />

BMI’s parent comp<strong>an</strong>y is Germ<strong>an</strong> firm, Buehler Motor, which<br />

delivered more th<strong>an</strong> 22 million mechatronic drive units worldwide<br />

in 2008. The drives are m<strong>an</strong>ufactured <strong>for</strong> a number of industries<br />

including <strong>the</strong> automotive, aviation, building <strong>an</strong>d office equipment,<br />

<strong>an</strong>d medical device markets. BMI is currently contracted to<br />

supply <strong>an</strong> auxiliary water pump <strong>for</strong> General Motor’s<br />

Chevrolet Volt Extended-<strong>R<strong>an</strong>ge</strong> Electric Vehicle<br />

<strong>an</strong>d CODA Automotive’s upcoming <strong>electric</strong><br />

five-passenger sed<strong>an</strong>.<br />

Some of BMI’s automotive solutions<br />

include those <strong>for</strong> drive trains that help<br />

cut carbon dioxide emissions while<br />

improving safety <strong>an</strong>d <strong>driving</strong> com<strong>for</strong>t.<br />

The comp<strong>an</strong>y also m<strong>an</strong>ufactures shift<br />

<strong>an</strong>d clutch actuators <strong>for</strong> automated<br />

m<strong>an</strong>ual <strong>an</strong>d dual clutch tr<strong>an</strong>smissions,<br />

motors <strong>for</strong> tr<strong>an</strong>smission oil pumps<br />

in start/stop <strong>an</strong>d hybrid systems,<br />

electromech<strong>an</strong>ical gear shift actuator<br />

<strong>for</strong> automatic tr<strong>an</strong>smissions <strong>an</strong>d tr<strong>an</strong>sfer<br />

case actuators.<br />

An import<strong>an</strong>t part of BMI’s philosophy is<br />

eco-consciousness. The comp<strong>an</strong>y has worked<br />

on green technologies including <strong>the</strong> design of drive<br />

solutions <strong>for</strong> environmentally-friendly applications as well<br />

as const<strong>an</strong>t optimization of design, products, <strong>an</strong>d processes to<br />

protect <strong>the</strong> environment as a whole. For <strong>the</strong> automotive market,<br />

its <strong>electric</strong> drives in oil pumps help maintain oil pressure in start/<br />

stop automatic tr<strong>an</strong>smissions which have helped cut <strong>the</strong> carbon<br />

footprint across <strong>the</strong> world. BMI’s <strong>electric</strong>al water pumps maintain<br />

energy optimized <strong>the</strong>rmal m<strong>an</strong>agement in internal combustion<br />

engines or cool <strong>the</strong> batteries of hybrid <strong>an</strong>d <strong>electric</strong> cars. For over<br />

ten years, <strong>an</strong> <strong>an</strong>nual environmental life-cycle assessment has<br />

documented its progress towards ever-improving, environmentally<br />

conscious <strong>an</strong>d resource preserving production. In line with this,<br />

BMI is certified under <strong>the</strong> ISO 140001 <strong>for</strong> its environmental<br />

m<strong>an</strong>agement system.<br />

18 to read full version of AI stories go to www.ai-online.com<br />

Rob White

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